Advances in modern technology have contributed to the internet being one of the fastest and most convenient means of obtaining information. For the success of companies in a competitive environment, securing online presence and brand awareness are important to remain a cut above the rest. Learning about the benefits of Google local for business in Lancashire can assist in making informed and successful decisions.

Research has revealed that most online users look for a place when searching for information. By listing a business with Google local, companies are able to tap into these markets to increase the chance of attracting markets on an international level. Applying effective promotional strategies can aid in building targeted traffic and the success of a brand on the world wide web.

Utilizing the Google places services provides the opportunity to place an enterprise on the map. The features allow one to manage company contact information from telephone details to addresses. Online visitors who search for details that are related to the firm will have the website results produced in the search engine. The user will have the option to click on a web link or learn more about a company resource without needing a site.

Smaller enterprises can benefit from this feature as it makes for easier search results when people from a specific location are searching for related information. The service is free and can be completed with some time and knowledge in web based advertising. It serves as one of the most effective marketing options available for companies of different sizes and requirements.

Implementing the appropriate online processes assists in improving the position for the enterprise online and in the major search engines. The application of the appropriate promotional measures can boost rankings as it targets more traffic and improves the means for the company to remain visible on the internet. This resource can be used as a web based yellow pages providing the customer with a quick and convenient solution to obtain information.

A listing within the online directories makes it easier for potential customers to find businesses and to contact the company based on the information that is provided. The proper online measures must be implemented to ensure that the most successful results are produced. An added benefit of utilizing this feature is that companies without a website can sign up and obtain greater exposure.

The firm that is listed with the local feature will include marking with Google maps. Should a customer come across the company, the map function can provide exact details about its location. This is an affordable and efficient means of delivering particular details about an organization that provides maximum advertising results.

Utilizing modern features for the needs of businesses can provide endless marketing results that include online visibility and improvements in brand awareness and development. Google local is a cost effective solution serving as a directory for an organization that can be listed in an efficient and an effective manner. It is important that such features are correctly utilized to deliver the greatest web based returns.

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Social media has provided businesses with a number of unique ways to communicate with their customer base and market themselves to new clients. Learning more about the many benefits of twitter for business in Lancashire will ensure that you do not overlook any online marketing opportunities and tools that may allow for more effective digital promotional efforts. When it comes to marketing your organisation, a little insight can go a very long way.

Unlike print media and other more conventional ways to advertise, social media offers the means to reach a large audience without additional costs. While established promotional methods still have their place, the cost effective nature and other potential advantages that digital marketing has to offer can be an essential resource. Crafting a more effective marketing strategy is easier when you have the right information.

A more balanced and versatile advertising campaign that incorporates a number of different tools, methods and formats can often produce superior results. Relying on a strategy that may be too limited could prove to be a very costly misstep. Companies and organisations seeking to enjoy a more successful promotional campaign would be wise to utilize social media.

Social media services offer businesses the chance to provide their customer and client base with real time information. From topical current events to special time sensitive promotional opportunities, being able to communicate with a larger audience is never an issue that should be looked upon lightly. Social media platforms have much to offer organisations seeking to improve the quality of their customer service.

Advertising costs can place considerably strain on your overall budget, especially when cost effective opportunities go overlooked. Social media sites and services are often free to use making them one of the most attractive promotional tools available. Spending a little time setting up an account could be all that is required to improve your promotional efforts.

Learning what you can about various online marketing strategies and methods would also be to your benefit. Having a social media account that you are unable to utilize due to a poor understanding of the format could create many problems. Making an effort to educate yourself or your staff can often be very rewarding.

Being unable to contact and interact with your established customers can become a major liability. Ensuring that you are able to meet the needs of you customers, clients and associates can ensure that customer satisfaction does not become a larger issue. Social media offers a quick and easy way to interact with both existing customers and those who may be interested in your products or services.

Failing to adapt to changing times can be nothing short of a disaster in today’s competitive marketplace. Companies and organisations that are tired of the high costs and limitations of more convenient marketing methods would be smart to learn more about everything that social media has to offer. The biggest sites and most popular services can provide plenty of of opportunities to market your organisation, build and maintain brand recognition and attract the attention of a greater number of prospective customers and future clients.

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The landscape of digital marketing is always advancing, and in 2016, today’s advertisers should be one stage in front of innovation patterns and purchaser practices with one goal – they convey the data clients need and anticipate. There’s such a great amount of data out there – and individuals expect your message ‘on interest’, over the distinctive applications, stages and gadgets they have available to them. So, making a pertinent and responsive, normal brand experience by means of advanced means is pivotal.

In view of this, we’ve investigated what 2016 has in store regarding digital marketing and what we foresee will be the greatest patterns to develop for the year ahead.

If you are looking to stay ahead of the game in Lancashire, why not give Acceler8 Media a call?

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7 Trends in Digital Marketing to be Aware of in 2016 – Acceler8 Media

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To many of us it may seem a little premature to be thinking about Christmas 2016 when we have only just started the New Year! However, this is actually the ideal time for assessing what sales were achieved through your eCommerce website and start planning improvements for your next key sales periods. To that end we have produced an informative infographic highlighting key statistics the owners of eCommerce sites will need to consider during 2016.

If you need any advice please feel free to give us a call at Acceler8 Media in the heart of Lancashire.

10 eCommerce Statistics to Consider in 2016 by Acceler8 Media

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With increased hype around social media and web strategies, the New Year brings with it innovative ways to capitalize on media. Content marketing in 2016 focuses on interaction and means of attracting customers with access to information quickly in an affordable manner. This includes the use of podcasts, blogs, and undiscovered steps in social media to engage both new and existing clients.
While blogs may appear to to be an outdated strategy, it has received increased attention when combined with other strategies and efforts to engage and excite online audiences. Emphasis is placed on incorporating various marketing methods and placing into a single platform for an entertaining and efficient result. Providing customers with something new and familiar has been recognized as staying above the competition.

Blogs can be used to advertise various products, services, and brands, but can be more effective when interactive features are included. Podcasts, videos, and interactive posts offer a modern platform to appeal to traffic and to provide the best advertising. While the goal is to create sales, it must be achieved by engaging with the customer and developing trust in the brand or business.

Social media remains one of the fastest growing platforms for marketing purposes as it is fast, allows for real time posts and is affordable. Unfortunately many people lose interest in more of the same and require additional features and functions to maintain interest. Focus on telling a story through a service, product or brand development rather than isolate a range through traditional promotional methods.

Create innovative and unique brand awareness using platforms such as Instagram through story telling. This includes the balanced use of imagery or video marketing to attract customers and appeal to the emotion of online users. It creates a more memorable experience when the brand is associated with a particular tale and allows individuals to connect with the advert on a personal level.

Make sales easier and more efficient for the buyer by incorporating web strategies that can be easily accessed by mobile devices. Social media has been incorporated by many companies for the purchase of goods by commenting on particular products and allowing for the secure of a deal. Buying options may be linked to an application offering clients flexible solutions and security to encourage continued buying activity and business recommendations.

The digital and fast pace of communication mean that more people are interested in obtaining information or purchasing goods in a quick and simple manner. It is important to be innovative, but not to complicate the process involved in extracting data or conducting a sale. Careful use of video while including high quality descriptions prove most favorable for the modern online user.

Content is one of the most important strategies that must be adopted by all companies in the advertising of products and services. This includes associated brands with particular national days, emotions and innovative steps to attract and retain consumers. Brand development relies on effective interaction with the customer that can be achieved through effective story telling and access to accurate and updated information.

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Increasing conversion rates is a high priority for any company that relies on online sales to increase profits. Every time a user visits a website and fails to make a purchase it represents a lost opportunity. There are many ways companies can reduce lost conversions in Lancashire and beyond.

A/B testing is a popular technique for honing in on the marketing strategy that leads to the highest conversion rate. One example of A/B testing is creating two ads, each with a unique headline. Include an identical call to action on both ads and calculate the number of users that took the action for each version. This gives you a clear picture of which headline was more effective.

It is important to test one element at a time when A/B testing. Elements to test include page layout, calls to action wording, order button size, and the offer. You can also test the effectiveness of different media by creating one landing page with text only and one landing page with a video that utilizes that text as a script.

Another way to increase conversions is to create a compelling value proposition. Your potential customers want to know why they should purchase your product or service. You need to tell them in precise terms what sets your company apart from the competition.

When you are creating a value proposition, focus on at least one unique aspect of your company and its product or service. Identify your unique qualities and find a way to describe them in as few words as possible. Try to get your point across in a single sentence. You can use A/B testing to gauge its effect on your ideal prospect.

Eliminate the jargon, whether you are writing content for your website, blogging, or creating an ad. Fancy business language is not going to impress anybody. People visiting your site want reliable information in language they can clearly understand. Cut back on the marketing speak and stick to the facts. Imagine you are explaining your service or product to a friend or someone who has no previous knowledge about your industry.

Building trust with potential customers is among the best ways to encourage them to spend their money with you. Your website should look professional and be simple to navigate. Hire a professional designer to create an attractive layout and make sure your content is free of typos and grammatical errors. If you are careless in your presentation, potential customers will assume you are just as careless with providing your service or manufacturing your product. Make it easy for visitors to contact you by providing an email address, a physical address, and a phone number. Visitors need to be able to verity that a real organization run by real people is behind the site.

Finding effective ways to increase your conversion rate is an ongoing process that takes time. Do not expect your sales to increase overnight just because you changed the headline on your website’s front page. Take a methodical approach to improving the ways you communicate with your target audience and watch your profits grow.

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The crux of keeping any business afloat is generating new leads and ultimately customers. Now matter how well established your business may be, there always tends to be a natural turnover of the customer base for a variety of factors. Even if you endeavour to keep everyone of your customers as your number one priority there are always factors outside your influence which mean that you lose customers.

At Acceler8 Media we tend to think of our customer base as a leaky bucket. As we deal with a large number of SME businesses there tends to be a natural loss due to external factors e.g. retirement, closing the business, cashflow problems etc…. All of these things are outside of our control and no matter how good the work is that we have done for these customers they will always end up leaving. As such, in order to at least maintain the customer base and ideally grow it we are always looking to engage new clients.

Social Media is one of the services we offer to businesses, but it is also a massively important source of new work for ourselves. It wouldn’t be fair for us to preach the benefits of Social Media to our clients if we didn’t use it as a key resource in our own development. We have a number of followers on Twitter and they are made up of genuine businesses and networking opportunities. We focus on organically attracting business followers in and around Lancashire. Because of this it is fair to say that we probably generate at least one direct message a week enquiring about our services purely from our Twitter activity. This is in addition to our Facebook referrals which seem to be generated as a matter of course through referral from our customers individual accounts.

However, I think it is fair to say that we have never really capitalised on the power of Linkedin and the massive potential it offers for networking and referrals. We have decided that is definitely something we need to improve over the coming months and have found an excellent infographic with some great tips on how to use Linkedin. We think a lot of the information is invaluable and hope that some of our avid blog readers will benefit as well.

Watch this space and we will share any good news we get via our new Linkedin campaign!

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Lancashire ecommerce website providers Acceler8 Media can provide a wide variety of ecommerce website solutions for your business, from small shops selling just a few items to large fully fledged ecommerce shops. Our Blackburn with Darwen based ecommerce website design company provide low cost ecommerce website design and can provide bespoke solutions for all types of online shop to include the following:

  • n2Simple Paypal shops
  • Large ecommerce websites
  • Custom ecommerce website design
  • Custom ecommerce website development
  • Bespoke ecommerce sites
  • Custom buy processes
  • Custom checkout processes

 

Ecommerce website functionality can include the following:

  • Sale of physical goods
  • Sale of digital downloads
  • Multiple payment gateways
  • Stock control
  • Invoicing
  • Sales Reports
  • Profit Reporting
  • Ebay integration
  • Amazon Marketplace integration
  • Google Shopping integration
  • Integration to other third party marketplaces via feeds
  • Import and export of product inventory for simple management
  • Multiple payment gateways

 

Ecommerce Website SEO (Search Engine Optimisation)

Our shopping carts are built with speed and Search Engine Optimisation in mind, so sites load quickly and all pages can be individually optimised for the keywords and keyphrases you wish your ecommerce website to be found for. We can also add website blog functionality to allow creation of additional related articles to further enhance your website content.

All product pages are automatically optimised to be best found with Search Engine Friendly Urls which allow the product names to be within the actual web page links or urls of your site and search engine descriptions of individual products are automatically populated from your product descriptions.

Contact us for more information or to discuss your individual ecommerce requirements on 01254 377566

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Unless you have been living in a cave for the past couple of months you will be fully aware that Google made a significant change to it’s ranking algorithm on the 21st April. The change was based on a websites ability to render correctly on a smart phone or other mobile device and was subtly nicknamed Mobilegeddon. Although there seemed to be very little impact on rankings initially we are starting to see sites fall foul of the new algorithm and drift down the page for important searches.

None of our customers have seen a negative impact on their positioning as a result of the changes and to the contrary some are even benefiting from the competition not being mobile friendly. We have seen some of our recent web design projects for businesses in Blackburn and Darwen shoot up the rankings quicker than expected, purely on the basis that many of the competitor sites were non responsive.

Mobilegeddon by the Numbers

  • There was an overall decrease in the number of non-mobile-friendly websites in the first three search engine results pages (SERPs) of 21 percent.
  • There was a decrease of 17.3 percent in non-mobile-friendly sites on the first page of search results.
  • Non-mobile-friendly sites decreased by 20.7 percent and 25.2 percent on pages two and three of search results.
  • What you need to know: websites that do not pass the “mobile-friendly” test are dropping fast out of the first three pages of search results.

Before the update, Google was already taking mobile responsiveness into account as a ranking factor. This update was said to only impact mobile searches, but you can bet that all searches are being affected in some way, or will be soon

As the web continues to be viewed and consumed on all kinds and sizes of devices, web development companies and webmasters will need to keep up with mobile web trends to ensure their websites can be viewed on multiple platforms.

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