With increased hype around social media and web strategies, the New Year brings with it innovative ways to capitalize on media. Content marketing in 2016 focuses on interaction and means of attracting customers with access to information quickly in an affordable manner. This includes the use of podcasts, blogs, and undiscovered steps in social media to engage both new and existing clients.
While blogs may appear to to be an outdated strategy, it has received increased attention when combined with other strategies and efforts to engage and excite online audiences. Emphasis is placed on incorporating various marketing methods and placing into a single platform for an entertaining and efficient result. Providing customers with something new and familiar has been recognized as staying above the competition.

Blogs can be used to advertise various products, services, and brands, but can be more effective when interactive features are included. Podcasts, videos, and interactive posts offer a modern platform to appeal to traffic and to provide the best advertising. While the goal is to create sales, it must be achieved by engaging with the customer and developing trust in the brand or business.

Social media remains one of the fastest growing platforms for marketing purposes as it is fast, allows for real time posts and is affordable. Unfortunately many people lose interest in more of the same and require additional features and functions to maintain interest. Focus on telling a story through a service, product or brand development rather than isolate a range through traditional promotional methods.

Create innovative and unique brand awareness using platforms such as Instagram through story telling. This includes the balanced use of imagery or video marketing to attract customers and appeal to the emotion of online users. It creates a more memorable experience when the brand is associated with a particular tale and allows individuals to connect with the advert on a personal level.

Make sales easier and more efficient for the buyer by incorporating web strategies that can be easily accessed by mobile devices. Social media has been incorporated by many companies for the purchase of goods by commenting on particular products and allowing for the secure of a deal. Buying options may be linked to an application offering clients flexible solutions and security to encourage continued buying activity and business recommendations.

The digital and fast pace of communication mean that more people are interested in obtaining information or purchasing goods in a quick and simple manner. It is important to be innovative, but not to complicate the process involved in extracting data or conducting a sale. Careful use of video while including high quality descriptions prove most favorable for the modern online user.

Content is one of the most important strategies that must be adopted by all companies in the advertising of products and services. This includes associated brands with particular national days, emotions and innovative steps to attract and retain consumers. Brand development relies on effective interaction with the customer that can be achieved through effective story telling and access to accurate and updated information.

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Acceler8 Media are Website Design Professionals in Lancashire who can Make Your Online Presence Known:

Having an online presence has never been as important as it is right now. Company websites are an essential part of marketing, and can increase sales and customers. But if you don’t know where to start when it comes to building a website, we can help you find the best website design in Lancashire, who will give you exactly the type of website you want.

Why is a Website Important

What is the number one way people find products or services they want to spend their money on? While it used to be word of mouth, it is now online. Millions and millions of searches for any service or product you can imagine are made on Google everyday. The one and only way to capitalize off of that is to have a website. But as the web becomes bigger and more complex, it takes the right sort of site to catch someone’s attention online.

Looks Matter

When company websites were first around, pretty much anyone could sign up for a simple, pre-made template site and do pretty well. Now in order to keep someone on your site, it has to have a great deal of detail put into it. You’ll need:

  • An organized layout that makes finding things easy
  • A simple design that isn’t too crowded, but gives customers all the details they need in one place
  • An attractive design that will fit your company, service, message and brand
  • A site that’s html coded from scratch – one that will be possible to update in the future when you need to

That’s a long list of requirements when you don’t know the first thing about web design! You want web design professionals in Lancashire that will listen to what you want, know what your company needs, and know the latest web design techniques.

Professional Difference

Putting together a website is no small task. Not only do you need to gather, organize and categorize all the information you’ll need online, it has to be readable to your customer, the website, and the search engines. A crowded website with crowded information and code will never look good online, so this is when hiring a professional makes a true difference. Here’s just a small preview of what a professional web designers in Lancashire can give you:

  • A meeting or outline to discuss exactly the message you want your website to send in its design and structure.
  • Options. A great professional will know what works and be able to give you options and choices in layout, design and style.
  • Style. You can tell when a website has been designed professionally. It’s menus and information work together harmoniously, to give your clients the best experience possible.
  • Originality. Stand out from all the cookie cutter competition with a design that no one else will have.

When you hire a professional web designer in Lancashire, you’re getting quality service. Trust Acceler8 Media to help you find the best, and help your company be at its best.

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However much you try and educate people and inform them of the importance of having a mobile friendly website there are still plenty who fail to move with the times. Acceler8 Media only ever build mobile optimised websites and our customers throughout Lancashire have been reaping the rewards in their Google rankings.

Have a look at some of the stats in this wonderful infographic and see how important mobile device usage has become for internet users. Don’t miss the boat. Make sure your website is benefiting from the burgeoning amounts of mobile traffic.

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Google has just released their annual ‘consumer barometer’ showing how people throughout the World are using the internet and how usage habits have been changing over time. There are some fantastic insights within the data and it only serves to reinforce the justification for the recent mobile friendly algorithm update, dubbed ‘mobilegeddon’.

You can have a look at UK specific stats here and as I am sure you know these will be as applicable in Lancashire as they are in London.

We all know that smartphone and tablet usage has been growing steadily each year. Making sure that your website is mobile and tablet compatible has never been more important than it is now, and it will only continue to become more important every year.

WHAT IS RESPONSIVE WEB DESIGN?

Responsive Web Design is a recent way of approaching web design. What it aims to do is to make your website respond to the size of the screen it is being displayed on, changing the layout of the site to suit the device.

Put simply, responsive web design makes sure that your website looks great no matter what.

WHY CHOOSE RESPONSIVE DESIGN?

Put simply, having a responsive website design ensures that you don’t miss out on the large amount of mobile users who may wish to visit your site. A website that is not mobile compatible will be losing a lot of views (or customers in the case of eCommerce sites) that you would otherwise be getting.

WHAT ABOUT M. OR MOBILE. SUBDOMAINS?

Although have a mobile version of your website in an m. subdomain (example m.facebook.com) can certainly fill the need for a mobile website, these seperate mobile websites come with their share of problems.

Essentially, these sorts of mobile websites are basically a seperate website. As a result, they’re more costly to create than simply making your existing website responsive. They also double the time to maintain than a responsive website, due to being a seperate site.

There is also the possibility of being penalized for duplicate content if it’s not set up correctly, which can drastically hurt your SEO efforts.

Ultimately, if you are based in Blackburn with Darwen or maybe Burnley or Preston, there is no better solution for making your website responsive than contacting Acceler8 Media.

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Unless you have been living in a cave for the past couple of months you will be fully aware that Google made a significant change to it’s ranking algorithm on the 21st April. The change was based on a websites ability to render correctly on a smart phone or other mobile device and was subtly nicknamed Mobilegeddon. Although there seemed to be very little impact on rankings initially we are starting to see sites fall foul of the new algorithm and drift down the page for important searches.

None of our customers have seen a negative impact on their positioning as a result of the changes and to the contrary some are even benefiting from the competition not being mobile friendly. We have seen some of our recent web design projects for businesses in Blackburn and Darwen shoot up the rankings quicker than expected, purely on the basis that many of the competitor sites were non responsive.

Mobilegeddon by the Numbers

  • There was an overall decrease in the number of non-mobile-friendly websites in the first three search engine results pages (SERPs) of 21 percent.
  • There was a decrease of 17.3 percent in non-mobile-friendly sites on the first page of search results.
  • Non-mobile-friendly sites decreased by 20.7 percent and 25.2 percent on pages two and three of search results.
  • What you need to know: websites that do not pass the “mobile-friendly” test are dropping fast out of the first three pages of search results.

Before the update, Google was already taking mobile responsiveness into account as a ranking factor. This update was said to only impact mobile searches, but you can bet that all searches are being affected in some way, or will be soon

As the web continues to be viewed and consumed on all kinds and sizes of devices, web development companies and webmasters will need to keep up with mobile web trends to ensure their websites can be viewed on multiple platforms.

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Over the years we have produced numerous websites which allow clients to sell their products online. Historically this has been a difficult process, requiring large financial commitment. However, more recently different content management systems have developed their own or 3rd party extensions which allow people to sell their products safely and securely. Although this has made the process far simpler and more accessible to smaller businesses it is difficult to categorise these sites as true ecommerce.

The team at Acceler8 tend to classify smaller projects such as Woocomerce and other similar systems as ‘online shops’. To reach the higher echelons of ecommerce we are really looking to implement a fully customisable system such as Magento, which offers a truly flexible platform with unlimited options. When Magento is implemented correctly it isn’t merely a list which allows people to choose an item, it guides customers intuitively to the point of sale. So, although a shopper in Lancashire may have a very definite idea as to what they are looking to purchase, a properly designed ecommerce site offers them relevant, alternative products, thus increasing the chances of making a sale.

The beauty of a fully functional ecommerce site is that although you may be based in a small town such as Darwen or Chorley, you can reach and sell to a national or even international audience. With the power of the internet and a well though out strategy, the World is literally your oyster!

At Acceler8 Media we believe that the World is over flowing with unfulfilled ideas and we make it our job to realise them. Give us a call and lets see if one of our team can help make your dreams a reality!

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