The landscape of digital marketing is always advancing, and in 2016, today’s advertisers should be one stage in front of innovation patterns and purchaser practices with one goal – they convey the data clients need and anticipate. There’s such a great amount of data out there – and individuals expect your message ‘on interest’, over the distinctive applications, stages and gadgets they have available to them. So, making a pertinent and responsive, normal brand experience by means of advanced means is pivotal.

In view of this, we’ve investigated what 2016 has in store regarding digital marketing and what we foresee will be the greatest patterns to develop for the year ahead.

If you are looking to stay ahead of the game in Lancashire, why not give Acceler8 Media a call?

7-trends-in-digital-marketing-2016-Acceler8-Media

7 Trends in Digital Marketing to be Aware of in 2016 – Acceler8 Media

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With increased hype around social media and web strategies, the New Year brings with it innovative ways to capitalize on media. Content marketing in 2016 focuses on interaction and means of attracting customers with access to information quickly in an affordable manner. This includes the use of podcasts, blogs, and undiscovered steps in social media to engage both new and existing clients.
While blogs may appear to to be an outdated strategy, it has received increased attention when combined with other strategies and efforts to engage and excite online audiences. Emphasis is placed on incorporating various marketing methods and placing into a single platform for an entertaining and efficient result. Providing customers with something new and familiar has been recognized as staying above the competition.

Blogs can be used to advertise various products, services, and brands, but can be more effective when interactive features are included. Podcasts, videos, and interactive posts offer a modern platform to appeal to traffic and to provide the best advertising. While the goal is to create sales, it must be achieved by engaging with the customer and developing trust in the brand or business.

Social media remains one of the fastest growing platforms for marketing purposes as it is fast, allows for real time posts and is affordable. Unfortunately many people lose interest in more of the same and require additional features and functions to maintain interest. Focus on telling a story through a service, product or brand development rather than isolate a range through traditional promotional methods.

Create innovative and unique brand awareness using platforms such as Instagram through story telling. This includes the balanced use of imagery or video marketing to attract customers and appeal to the emotion of online users. It creates a more memorable experience when the brand is associated with a particular tale and allows individuals to connect with the advert on a personal level.

Make sales easier and more efficient for the buyer by incorporating web strategies that can be easily accessed by mobile devices. Social media has been incorporated by many companies for the purchase of goods by commenting on particular products and allowing for the secure of a deal. Buying options may be linked to an application offering clients flexible solutions and security to encourage continued buying activity and business recommendations.

The digital and fast pace of communication mean that more people are interested in obtaining information or purchasing goods in a quick and simple manner. It is important to be innovative, but not to complicate the process involved in extracting data or conducting a sale. Careful use of video while including high quality descriptions prove most favorable for the modern online user.

Content is one of the most important strategies that must be adopted by all companies in the advertising of products and services. This includes associated brands with particular national days, emotions and innovative steps to attract and retain consumers. Brand development relies on effective interaction with the customer that can be achieved through effective story telling and access to accurate and updated information.

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