To many of us it may seem a little premature to be thinking about Christmas 2016 when we have only just started the New Year! However, this is actually the ideal time for assessing what sales were achieved through your eCommerce website and start planning improvements for your next key sales periods. To that end we have produced an informative infographic highlighting key statistics the owners of eCommerce sites will need to consider during 2016.

If you need any advice please feel free to give us a call at Acceler8 Media in the heart of Lancashire.

10 eCommerce Statistics to Consider in 2016 by Acceler8 Media

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Increasing conversion rates is a high priority for any company that relies on online sales to increase profits. Every time a user visits a website and fails to make a purchase it represents a lost opportunity. There are many ways companies can reduce lost conversions in Lancashire and beyond.

A/B testing is a popular technique for honing in on the marketing strategy that leads to the highest conversion rate. One example of A/B testing is creating two ads, each with a unique headline. Include an identical call to action on both ads and calculate the number of users that took the action for each version. This gives you a clear picture of which headline was more effective.

It is important to test one element at a time when A/B testing. Elements to test include page layout, calls to action wording, order button size, and the offer. You can also test the effectiveness of different media by creating one landing page with text only and one landing page with a video that utilizes that text as a script.

Another way to increase conversions is to create a compelling value proposition. Your potential customers want to know why they should purchase your product or service. You need to tell them in precise terms what sets your company apart from the competition.

When you are creating a value proposition, focus on at least one unique aspect of your company and its product or service. Identify your unique qualities and find a way to describe them in as few words as possible. Try to get your point across in a single sentence. You can use A/B testing to gauge its effect on your ideal prospect.

Eliminate the jargon, whether you are writing content for your website, blogging, or creating an ad. Fancy business language is not going to impress anybody. People visiting your site want reliable information in language they can clearly understand. Cut back on the marketing speak and stick to the facts. Imagine you are explaining your service or product to a friend or someone who has no previous knowledge about your industry.

Building trust with potential customers is among the best ways to encourage them to spend their money with you. Your website should look professional and be simple to navigate. Hire a professional designer to create an attractive layout and make sure your content is free of typos and grammatical errors. If you are careless in your presentation, potential customers will assume you are just as careless with providing your service or manufacturing your product. Make it easy for visitors to contact you by providing an email address, a physical address, and a phone number. Visitors need to be able to verity that a real organization run by real people is behind the site.

Finding effective ways to increase your conversion rate is an ongoing process that takes time. Do not expect your sales to increase overnight just because you changed the headline on your website’s front page. Take a methodical approach to improving the ways you communicate with your target audience and watch your profits grow.

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Over the years we have produced numerous websites which allow clients to sell their products online. Historically this has been a difficult process, requiring large financial commitment. However, more recently different content management systems have developed their own or 3rd party extensions which allow people to sell their products safely and securely. Although this has made the process far simpler and more accessible to smaller businesses it is difficult to categorise these sites as true ecommerce.

The team at Acceler8 tend to classify smaller projects such as Woocomerce and other similar systems as ‘online shops’. To reach the higher echelons of ecommerce we are really looking to implement a fully customisable system such as Magento, which offers a truly flexible platform with unlimited options. When Magento is implemented correctly it isn’t merely a list which allows people to choose an item, it guides customers intuitively to the point of sale. So, although a shopper in Lancashire may have a very definite idea as to what they are looking to purchase, a properly designed ecommerce site offers them relevant, alternative products, thus increasing the chances of making a sale.

The beauty of a fully functional ecommerce site is that although you may be based in a small town such as Darwen or Chorley, you can reach and sell to a national or even international audience. With the power of the internet and a well though out strategy, the World is literally your oyster!

At Acceler8 Media we believe that the World is over flowing with unfulfilled ideas and we make it our job to realise them. Give us a call and lets see if one of our team can help make your dreams a reality!

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