When running a business, many questions can come to mind. One of them is where to advertise your enterprise. The modern digital age enables businesses of every size to thrive on campaigns that are only run on online advertising platforms. Whether you own a small enterprise or are the chief executive officer of a multinational firm, you need to reach customers online because that is where they spend their time. The following is a guide on how to choose the right ad platform for your business.

To find the right adverting platform, you need to analyze the enterprise you run objectively first. Consider which type of enterprise you have. Contemplate on whether it is local or worldwide and if you sell products that customers can order online and can ship to other destinations.

You may also sell online services such as consultancy or have a web-based app offering services like taxi hire, cleaning, or language courses. In addition, consider the target market, which could be men, women, teenagers, or children. An audience exists for each service or product, and there is an ad platform that can assist you to reach a particular audience.

You also need to analyze the audience. Contemplate on who the current customers are, their genders, location, ages and interests. Find out about the people who visit your website and are interested in the products or services you offer. Find out also if these people get to the site using smartphones, tablets or desktop computers and the sources they come from such as PPC ads, referral websites or social media.

As you analyze the customers, also find out which keywords they used to find you. The other way to gather information about the customers is running periodic customer feedback questionnaires over the internet and offering rewards. You may also ask the customer support team to inform you about the individuals who order your products. A customer service team speaks with the customers through calls or text messages every day and can therefore provide you with common customer behaviors, characteristics, and expectations.

The other thing you should do to choose the right ad platform is defining your marketing aim and stage in the sales funnel. Consider if you wish to introduce a brand to the world or whether you have a well-established brand and want to direct customers to the product pages. All major platforms ask business owners to select an aim before they upload and launch their campaign. The platforms can provide you with different tools to build a message and advertising based on the goal you select.

If the advertising goals is increasing brand awareness and customer engagement, building your brand or widening audience reach, online ad platforms like search engine marketing, social media marketing, paid impressions and search engine marketing can be useful. If you wish to convert the target audience and increase sales, you can opt for retargeting, display advertising and programmatic advertising.

You should also select an ad platform that enables you to calibrate your campaign. The best advertising platforms usually have a user-friendly interface. However, select a platform that can enable you to recalibrate the campaign depending on feedback or results. Programmatic and digital advertising platforms provide this capability.

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Establishing a brand can be tough in a competitive industry or niche market. As more small businesses enter into tough market conditions, the internet provides one of the fastest and most powerful platforms all businesses can use to reach its customers and provide a unique brand story. With the following strategies, learn how you can grow your business and leads with SEO.

SEO or search engine optimization remains one of the most sought after and important marketing methods for enterprises of all sizes. Such optimization strategies are created to target a specific group of customers, improve overall ranking in the major search engines and to drive traffic to the website. To ensure online users find targeted websites and pages in the major search engines, it must be optimized and can be achieved through lead generation.

To get your brand recognized, it is important to invest in optimal lead generation strategies. Through leads you can attract customers to your business and achieve the brand recognition that is part of an optimized website. From social media to creating blog posts, a structured marketing campaign must be created to produce the desired results.

Develop your business by creating optimized blog pages that will provide your online business the support it needs, linking to specific keywords. Blogs provide organic optimization including fresh content from researched copy including keywords to relevant images. Manage blog content by producing regular, relevant posts, incorporating keywords, adding a fair number of links and using the appropriate subheadings.

Improve the efficiency and loading times of all web pages. People who visit a website want pages that are easy to read, simple to navigate and load efficiently. The correct balance of text and images create an appealing layout for your visitors but also contribute to the leads you can generate online. Ensure every link and element on the website is working as it should to avoid poor loading issues.

Use social media to link to the business website and help target the necessary leads while improving online visibility. The top sites that appear in the major search engines include social media platforms and therefore incorporating this strategy as part of an online advertising campaign is imperative when building a business. Social media should include updated posts, keywords, a brief bio and share buttons encouraging online visitors to share relevant posts.

Ensure that a website has been designed for mobile functionality. As more people use their smartphones and tablets to discover information, ensuring the website is designed for mobile viewing can appeal to more people. When applying the appropriate methods, you can achieve the best possible results when you invest in the techniques needed to create additional leads and optimize a website.

Developing an online marketing campaign is essential for growth and the advancement of all businesses. The more time and effort vested in top lead generation and SEO strategies, the more visible a website becomes in the major search engines. With tailored marketing campaigns and unique strategies, it becomes easier and faster to climb up the search engine ladder and establish a brand.

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Search engine optimization (SEO) is the process by which growing and established companies improve their page placement with search engines. When consumers are looking for companies like yours online, they usually migrate to listings that are posted at the top of results pages. If your business isn’t found there, you’ll be missing out on countless opportunities for conversion. As your learn more about SEO, however, you may find yourself asking the all-too-common question, “What is pay per click advertising?“.

This is the process of targeting select keywords for placement among sponsored content at the top of the page. As such, you can instantly get online attention for your business, but your link will not appear among the organic listings. It is a quick and easy way to generate traffic when you really need.

The challenge with this type of marketing is that it can quickly become very costly. One reason why this is true is that you will be paying for all click-throughs that you get throughout the duration of your campaign. This remains true even if people merely land on your pages for a second or so and then bounce back to search engine results. Even though these visits do not result in profitable sales and conversions, they will still cost you cash.

Due to this fact, campaigns that are not professional prepared or at least planned properly can really harm a company’s bottom line. This is why some companies drastically limit the duration of their campaigns. They do this to ensure that people are only seeing their listings at a time when they are likely to result in actual conversions or visits of interest.

It is additionally important to note that consumers have become increasingly discerning throughout the years. Nearly all web users can distinguish between paid listings and those websites that have ranked organically. Moreover, they tend to be more trusting and more willing to visit web pages that have linked through proper SEO.

SEO has a number of secondary benefits. The process of optimizing organically for search engines allows companies to build brand recognition, foster trust, establish themselves as industry authorities and much more. As such, these efforts can actually start paying off even before first page placement is actually achieved.

The major drawback of SEO, particularly when it is compared to PPC strategies is that it can take significantly longer to work. Some companies wait months before they even show up on the first page of results, and then, it may not be for their most targeted keyword. PPC helps businesses start attracting attention right away and this makes it good for reaching a number of short-term and profit-related goals.

Understanding these things, using PPC is definitely a good idea, but you always want to bolster these efforts by practicing search engine optimization as well. Marketing is an ongoing process and one that is guaranteed to throw you a few new challenges throughout the years. With a balanced blend of both SEO and PPC marketing tactics, however, you will be able to poise your company for online success.

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If you are just starting out as a business owner and need to do whatever it takes to draw in customers and clients, you’ll need to have contact information that is seen as reliable. You’ll quickly find out the importance of having a professional email address for your business. This will make you look more reputable and will also allow you to more easily organize your incoming and outgoing messages to keep track of everything.

Once you’ve develop a professional email address, you might use Microsoft Outlook to help you better organize incoming messages. Most business owners use Outlook because it offers a streamlined approach that has held up over the years. Outlook is not that expensive to procure and the full version is generally very efficient to use, even for people who are not technologically savvy.

If you are running a small company and are selling things locally, you will of course want to make sure that no orders are missed. Early on in your career, you’ll likely find that the orders are for a few items there and a few items there. By ensuring that each order is filled and delivered, you can build up your reputation and eventually expand out into the marketplace.

A company email account can be used for any sort of company. Whether you are selling flower pots, musical instruments or baked goods, an official account will make you look more reputable. If you do a significant amount of your business online, you can attract customers this way. Quick responses to queries from potential customers will keep you riding high and making money.

Be sure that you have access to various perks of business email accounts. For example, if you are going to be out of the office for a few days, you can set up the account so it sends an automated reply to incoming messages. This way, important clients know that, instead of ignoring them, you are simply away for a few days and will return shortly.

Group e-mails can get various employees involved so that everyone is on the same page when it comes to important projects. If there is going to be a Spring conference in a large city, you’ll want to have everyone in the loop so that a possible trip can be organized. Using the Reply All function, the targeted employees can write to each other as a group to iron out the details.

The great thing about properly set up accounts is that they will not be affected by viruses. You can continue to write messages whenever you want without worrying about what might happen. This should keep your business up and running without any worries about electronic inconsistencies.

Email is ultimately a great way to move forward with the company. As long as you take some time to review the various functions, you should quickly be able to find out how things work. You’ll become a whiz in no time and will be able to reach customers far and wide to make the money you deserve.

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Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimisation – beware. Odds are the helpful sounding new service is email spam and an SEO scam.

OK, it’s not exactly like the Nigerian prince who emails you in broken English to explain that you can get rich quick by helping him transfer millions of dollars out of his war-torn home country.

Instead, the all-too-familiar SEO scam goes something like this:

An “SEO expert” or “online strategist” emails you with news that he or she has analysed your website and noticed that it is underperforming. They often mention unspecified “problems” or “errors” that are causing your website to underperform – but don’t worry, there’s good news.
They say they can easily rocket you to the top of Google search results for your most important keywords.

You’re told you’ll gain more traffic and more online customers if you just reply to the person. The problem is, the vast majority of these unsolicited emails are about as legitimate as the Nigerian Prince and his royal fortune.

So how did the SEO spammer find me?

If you’ve received one, or more likely many, of these emails recently, chances are excellent that it was not a personal note to you but rather a piece of spam generated in bulk by a software program.

The messages may range from grammatically ridiculous to personalised and legitimate sounding pitches. In reality, it is almost certain that no one has spent any time analysing your website.

The usual strategy is that if you contact the sender to discuss web services or search engine optimisation, they will run a quick analysis of your site and then try to sell you a contract for SEO that builds zero long-term value.

Though you may have received a personalised email with your name and website address, the message(s) most likely arrived at your inbox through the magic of automation.

The software systems behind the scam are capable of using publicly available data to generate lists of websites, website owners and contact emails; then add the boilerplate text and send out the mass mailings. Alternatively, your contact info may have been on a list purchased by the spammer. With this minimal labour scenario, even a negligible conversion rate can yield viable leads.

But the SEO spam email seems tailored to me?

The email sender may greet you by your first name and might even identify your website by name. However, you’ll notice that most of the rest of the message is generic. And though it is common for prospects to be told that their site is failing to rank for important keywords, the keywords are never usually identified.

It also may seem tailored to you because, as a smart online businessperson, you are acutely aware of the importance of search engine optimisation and very interested in using SEO strategies to boost your web traffic and then turn those visitors into leads and customers.

It may also seem tailored to you because, who wouldn’t want to have their website pop up on page one when people search for their products or services on Google.

The easiest emails to identify as fake are the poorly written ones or those that sprinkle in lots of extra hyphens where hyphens don’t normally appear. However, others are actually well written and may even make reference to actual ranking factors.

It is very common for the spammers to conclude their spam pitches with the line, “PS: I am not spamming.” Three of the most obvious red flags are:

The correspondence is unsolicited.
The company is not named.
You receive an identical pitch from multiple senders.

Humorous evidence of the generic nature of these spam emails comes from Matt Cutts, former head of Google’s web spam team, who posted a message received by a colleague at Google, offering to make “a few changes (aesthetically and/or SEO-wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results.” If this email came from an actual human being, he or she must be a very stupid one (“Duh, Dear Google – If you pay us, we’ll help Google rank higher on Google”).

Here at Acceler8 Media, we get these pitches all the time even though we publicly identify ourselves as offering a range of SEO services. As such, any SEO consultant who made a quick visit to our website would realise that emailing us was a waste of time.

Our clients regularly get these emails too, and sometimes ask us if they are worth looking into.

Should I consider SEO services from an unsolicited email?

No. No. No. Just ignore, delete and report it as spam.

Not only are such offers not worth investigating, they actually serve to undermine the credibility of legitimate SEO service providers. The black hat SEO spammers want to scare you into paying for a service they invariably never deliver.

Far better to stay focused on sensible, measurable SEO goals by working with a legitimate provider.

One reason these scams are still operating is that SEO strategy is complex and, done right, quite time-consuming as well. Due to the power of wishful thinking, it’s not surprising that some of us may be tempted to respond to such an email. But there are no easy fixes or short cuts when it comes to ranking well on Google.

If you’re still not convinced, ask yourself the following question: Do I really think that hiring someone I don’t know, who reached me through an unsolicited spam email, is a wise investment in SEO strategy?

Real SEO – part art, part science – is a painstaking process that takes time and cannot be automated. Contact us today if you’d like to talk more about the crucial role of search engine optimisation in a successful digital marketing program.

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Everyone should be familiar with how important SEO is for business. The goal is to enhance your visibility, traffic, and rankings within search results of Google. The ever-changing market and Search Engine trends have brought something new to the fore – Google Local SEO.

Google Local SEO is where you use your My Business page on Google to appear on the first page of search results for your services as a mapped location.

There are basically three reasons people use the internet: for entertainment, solving a problem, or looking for a service or business. Your business or someone else’s can be the solution to someone’s problem.

With some hard work and SEO optimisation, you could rank well in the search listings. The best way to rank well is using Google Local places. Along with SEO, digital marketing services and campaigns, a simple Google Places listing boosts your online presence proving to be invaluable to business – Google Local SEO.

GOOGLE LOCAL SEO IN 2019:

Google maps help in directions, and if you know about Google maps marketing, you are already familiar with the concept of Google places. When your business is searched, it adds a box to the right side of the search results displaying all the necessary details. Google Local SEO shows on the Google maps. The most beneficial aspect about Google Local SEO is the improved search ranking.

Google is the key place people go to look for answers. 3.5 billion searches happen every single day. On average, approximately 97% of consumers browse for local businesses online. Through both organic and paid searches. Google can substantially impact your brand awareness and customer traffic.

With increasing competition and businesses popping up, the need to know about businesses in the area has become a necessity in 2019. Google places let us see what we need near us. Google Local allows your business to be verified on Google places. It gives trust and confidence to Google that you are a legitimate and trustworthy company that provides its services.

The aim of all businesses is to be ranked among legitimate and trusted companies.

Be found in local search

Businesses need to create a place for themselves in the Google Local results with the growing competition and keep up with it. Google Places help you in creating a true online presence. It is an online tool allowing your local businesses to be listed on Google Maps and display information about businesses to their customers.

Take an example and search for a specific restaurant. You will see that the left side of the browser shows all the details – address, contact number, opening hours, website and direction to the place. No business, be it retail, dining or anything would want to ignore the chance of getting listed.

Google maps can make or break your access and reach to potential customers. Apart from getting listed, using Google Local SEO can display reviews of your services as well.

Local SEO Is Key For Mobile Traffic

Anybody with a smart device or any platform can access Google maps. According to stats, 85% of small setups and businesses value local traffic, but only half of the companies have updated local listings online. Therefore, the majority of firms that have been checked do not have correct business information.

With the help of Google local, customers can find you easily and much faster. Often, Facebook or Google business pages are used by customers to find solutions to their problem. When you optimise each of your online profiles, it contributes to your overall Google local SEO.

When search engines like Google see the use of consistent information across the online platforms, it is taken as a high ranking factor for their search results. Google Local pages for businesses often appear at the top of Google’s search results page.

What Does Local SEO Do For Your Business?

Optimising your Google Local SEO not only ranks you in top search results but secures and protects your online business brand identity.

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Fancy 3 months free hosting? We all like something free every now and then and what could be easier than referring a friend to Acceler8 Media? If you know someone who could benefit from a new website let us know and we will do the rest. If they come on board, as a thank you, we will give you a three month holiday on your hosting fees. If you send us four referrals that take up our services it would mean your website would be free for a whole year!
T’s & C’s – The hosting refund is limited to the standard monthly payment for a single website and does not include any additional services. Payment will be made once the referred customer’s website goes live. The offer is limited to a maximum of four successful referrals per customer.
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As the owner of a small-sized or micro-business, creating a website for your operations is critical. Even though you are working on a minute scale, all of your clients and prospective clients will likely be internet users. You’re going to need a platform that they can use to learn more about your products and services, inform their purchase decisions, and even complete important transactions. Understanding this, you may be asking the question, “What is a self build website?”. Following are several important facts about these platforms that can help you determine whether or not they’re right for you.

This is a website that you will be building on your own. The good news is that there are a number of companies that have broken down, simplified and streamlined this process. As a result, people are able to create the functional platforms they need for their businesses, even though they might not have a lot of IT knowledge or experience.

Every site needs a hosting service. This is the company that will make your site go live. When choosing a hosting provider, find out about its level of overall reliability. Most companies advertise themselves as having 99 percent uptime or higher, but the reality is that most of their website and services go down at some point. You can read ratings and reviews for these companies to know more about their actual performance and to see whether or not this lines up with their marketing claims.

Many hosting companies offer tools to assist their clients in these efforts, particularly when purchasing hosting packages. In fact, you may be able to find an all-inclusive hosting plan that includes a domain name and many other resources and features that your site is ultimately going to need.

There are also third-party services that offer comprehensive self-build tools for ambitious business owners. These are often the most cost-effective choice given that you will not need to work with any additional providers. You can easily calculate the total upfront cost of these projects.

When using services that specialise in the provision of self-build tools, however, you should know that you will likely be choosing from a very limited range of potential site designs. Even though there will be a number of templates at your disposal, it won’t be long before you run into a website that looks almost exactly like your own.

For company owners with unique web pages, it is generally best to work with web design companies. You are not going to get the same level of originality, aesthetics, or overall site functionality by attempting to do this on your own. Design companies have in-house teams that can handle ever aspect of this process with expertise. Using these entities, however, is going to be far more costly than working on your own.

Another thing that you have to think about when deciding whether or not to self-build is the need for technical optimisation. When sites are coded properly from the very outset, it is much easier and cheaper to optimise these platforms for search engines. The costs of correcting minor coding issues further down the road can be quite high. Moreover, built-in errors can make it much harder for you to get your web pages published at the very top of search engine results.

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There are a lot of ambitious company owners who are learning just how easy it is to take care of the majority of the start-up process on their own. After all, even with a very limited amount of money, it is possible to establish a fully functioning business. This is all the more true if you’re willing to handle the intensely technical process of designing and building your own professional website. There are some very important things to know about website security before getting started.

You can find packages and products that are designed to give you the basic framework for your site so that you only need to customise it to suit your purposes. At a very nominal cost, you can create a functional platform for connecting with your clients, educating them, and ultimately converting them. With a few artful and functional additions, you can also create a secure space for capturing customer payment information.

One thing to know about these packages and products, however, is that they are only secure at their core level of functioning. This is what often gets business owners confused, especially if they have not had any web design experience in the past. Ultimately, this means that when you use these tools, their security is only guaranteed when you opt to start with and maintain the most basic of service options.

As soon as you start adding in new widgets and other attractions and capabilities, new security vulnerabilities will arise. That’s because these additions do not provide the same level of assurance that the basic platforms offer. Although these things can be seamlessly integrated into your design, they do not always arise from the same source and they are not always safe either.

This is a vital consideration to bear in mind when you intend to make your professional site the hub for your business. For instance, if you do not have a brick and mortar location for your company, this may be the only space for actually completing individual transactions. As such, you want it to be as secure as it can possibly be.

When security issues do exist, there are certain ways that customers and prospective customers can find out about them. As an example, a site that lacks secure socket layer protection will alert users that their personal details are not secure, even before these are entered in. Failing to ensure the highest possible levels of security can result in a loss of potential transactions.

There is also the fear of having collected information become compromised. It might seem like a top priority to obtain a functional platform that you can start marketing from for your business. Over the long-term, however, if you cut corners in any areas of the actual design process, you can wind up facing a number of costly liability and legal issues.

If you do not have the technical skills for resolving the individual vulnerabilities that each site add-on will invariably introduce, you should definitely think about outsourcing this particular task. Knowledgeable and experienced business owners know that it can be far cheaper to simply outsource web design from the very outset. Doing so will prevent the costs of having a substandard platform repaired and improved, along with the costs of any possible information breach.

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The simplest answer to the question, can I generate business from Social Media? is yes. For example, one can set up a store on Facebook, join an existing marketplace or casually mention the name of a business on Facebook, Twitter or Instagram. While this is the case, it is important to adhere to all rules and regulations as defined and provided by site and page administrators.

Most business owners and marketing professionals think of these social networking websites to be most useful in brand building and advertising. For, it does not seem plausible that someone would buy a product off a picture or short tweet. While this may be the case, there are individuals currently using these outlets for generating leads in order to sell a number of products and services.

While these networking websites may have started more as a communication tool with regards to rebuilding long lost friendships and relationships, most provide far more than just a way to promote brands and market to current customers. For, when an individual can follow instructions, it is possible to use sites such as Instagram, LinkedIn, Twitter and Facebook to generate new leads.

Using social media in this manner can also save businesses and marketers a great deal of money. In fact, this type of marketing has already reduced costs for forty-five percent of businesses advertising on these sites. Whereas, most have seen an increased revenue of over 24% when utilising social media.

When it comes to using these websites to make money, the first place to start is with branding and lead generation. For, once an individual has a branded product, the individual can begin lead generation on different social media websites. In some cases, individuals have been to known run a test trial before the branded product actually exist.

In doing so, individuals have been able to use different networking websites to gain an idea of how much interest there may be in a product. Whereas, those marketing the product can also discover which audience is the most interested, then frame future advertising toward the demographics of that specific audience. After which, it can be much easier to transform the audience and others into paying customers.

In the past, lead generation often included market research, surveys or getting readers to fill out a form in the back pages of a magazine. However, the internet has totally changed the face of business when it comes to advertising and selling products and services. For, businesses now use gated content, email, paid ad campaigns and product placement rather than spending money on market research, surveys or ads in newspapers and magazines.

Ultimately, social networking websites makes the lead generation process even easier because all the information about the product can be shared among contacts and friends. After which, those individuals then share with others and so on and so forth. As such, the number of people receiving the product information is much higher than in older forms of advertising. Whereas, people whom like the product can go to a product page and “like, ” the product which then promotes even more sales. As such, the answer with regards to generating money on social networking websites is a resounding, yes.

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