WordPress has become the most popular and simple to use online platform for creating a website or a blog. The content management software has been commonly used by businesses and individuals who are interested in developing functional online pages that can be customised to represent their very needs. Understanding what is a Worpress website can help you make the best decisions for your online requirements.

The popular platform has been around for some time, originally developed in 2003, it has since undergone significant transformation to provide users greater flexibility and control over their web pages. Having developed a major following and a large community, more people are investing in the platform. It is also considered a more affordable option for creating your own web address and presence.

WordPress offers it users a content management system that provides individuals the opportunity to modify their site as they deem fit. Originally, users were restricted to creating blogs using this platform, however the introduction of various themes, plugins and similar features have made WordPress a top choice for developing both impressive websites and personal blogs. You can create any website of your choosing with the endless options that are presented online.

You can develop incredible online pages including eCommerce, forums and all types of media that can be used for various marketing purposes. Depending on the purpose for the site and the amount of flexibility you wish to exercise over your domain, you will need to choose between a . Org or a . Com address. A . Com address will offer a paid service while a . Org site provides more control.

To own your own website, you will have to invest in a . Org site that can easily be achieved by purchasing your very own domain name and hosting address. Everyone can use the site for a variety of purposes from individuals for personal blogs with regular updates to businesses looking to advertise its brand, products and services in an efficient and cost effective way. There are many government websites that have also been powered by WordPress.

With more than 30% of websites on the internet using the platform, it provides users incredible website building functions and a CMS or content management system. The popularity is owed to the ability to create multiple websites with this source and you are not limited to blogs. The site also offers resources and support you can easily access if you need help along the way.

This platform does offers users a basic or a standard site that can be used for free. This means you may download and install the software to start creating and running your online pages without having to pay for it. You will have to pay for the domain and hosting service that you will find with many supported providers.

If you are looking for a platform you can trust to start your very own site, the WordPress is a good start. The platform makes it easier to produce an authentic online presence that you can trust and your potential online audience will appreciate. Whether a blog, forum or business profile, use the modern site to create a powerful and dynamic presence today.

Read More


Technology is advancing at such a rapid rate that many devices actually become obsolete before their expected lifespans have been reached. Few people are connecting to the web using old, conventional computers. Even stationary, all-in-one systems are largely used for gaming purposes. As such, if you want to use your website to connect with the largest group of consumers possible, you have to make sure that this platform is built to accommodate a vast and fast-growing range of devices. If you have every wondered, what is a responsive website, then the information that follows will help clear things up a bit.

In years past, websites were designed to be read and used largely on full-size computers and laptops. They simply weren’t coded for use on mobile phones or tablets. Smaller screen sizes made them too small to be viable and efficient. Moreover, certain features simply weren’t accessible. This is only an issue if a website was capable of showing up on one of these small-screen devices.

Think about how your customers are likely to access your site. Given the nature of your services or products, it may be best for people to connect online while on the go. In most cases, people are connecting with companies via their smartphones.

You should note that there are also a number of things that company owners commonly do to get their clients engaged online. For instance, if you intend to have an app, you will want your application to coordinate seamlessly with or perfectly complement your site. Having a mobile app is rarely sufficient for meeting all the needs of your market. Information that cannot be accessed on an app will likely be searched for on the traditional website.

Responsiveness is not something that you want to think about after already having designed your web pages. This is because it is far cheaper to hire a company that can get this aspect of the coding and design process right from the outset than it is to go back and fix areas of insufficiency once these have already been built in. You will save more money over the long run by simply budgeting for a reputable designer from the outset.

It is vital to understand that optimising your web pages will not be possible if these are not responsive. This is currently one of the top factors that search engines are looking at when indexing pages. They want to know that their users will be able to access the available links to get the information they need.

When SEO tactics aren’t working, upgrading to a responsive site design may be the needed solution. Once the accessibility and viability of an outdated site is improved, it will often rank a lot better. Responsiveness is definitely something you want to think about if your site hasn’t been seriously upgraded in some years.

Companies offering these services can actually help you with many aspects of the design and online marketing process. From SEO to content curation and more, these entities act as one stop shops for helping companies get websites and then get these sites noticed. Working with these agencies is often the best way to establish an affordable, seamless and truly effective plan for entering the digital arena.

Read More


At Acceler8 Media our aim is always to provide customers with the best web presence possible, whilst providing an exceptional level of support and advice. This is exemplified by the experiences of North West Asbestos who tasked us with rebuilding their website and implementing a combination of SEO and Google Ads to promote the new site. The review they provided in response to their experiences makes all of our hard work worthwhile:

‘Since joining Acceler8 Media our work has increased by more than 30%. The most amazing thing about this up turn in business is that the amount we were spending on marketing prior to moving to Acceler8 was more than double what it is now. They keep in touch with us and send us a regular up dates from our advertising with them. Fully recommend them.’

Ian
North West Asbestos

Year on year, the performance of the website continues to improve and the latest Google Analytics data demonstrates the uplift in traffic:

  • 41% increase in visitors to the website compared to the same period last year.
  • 37% increase in page views compared to the previous year, due to improved content and usability on mobile devices.
  • 42% increase in new visitors to the website compared to the same period last year.

Read More


Spam is a huge issue with contact forms on WordPress websites – both the websites we design, and on a global scale. As the most popular platform for websites, the WordPress contact form is highly targeted by spammers. Spam contact form submissions can be a huge issue for WordPress websites with high traffic, receiving hundreds of spam emails each day. These are inconvenient and make it difficult to spot the genuine messages amongst the spam.

At the end of 2018, the standard anti spam functionality provided by Google’s Captcha facility became obselete. At this point websites worldwide got inundated with hundreds of unwanted spam messages. Once the team at Acceler8 Media became aware of the issue, we systematically went through every website and added a new spam protection mechanism. This has worked perfectly and you should no longer be receiving unwanted emails on a daily basis. However, the spam issue did impact certain email addresses and they started to mark all messages received from customers websites as spam. Given the importance of website contact forms and the potential new enquiries, it is always good practice to check your spam folder on a regular basis. If you find a legitimate contact form in there, mark it as not spam and eventually your email host will start to add the contact forms to your normal inbox.

Read More


The Truth About Web directories and SEO

For many years a popular strategy amongst website owners was to simply submit their sites to as many web directories as possible. This was a quick and easy way of getting links.

The intention here was to improve search engine visibility and potentially boost rankings.

This method was popular for many reasons, with the main ones being –

It was low cost
It worked
It was easy to do
It didn’t involve a great deal of work

After some time, Google decided enough was enough and started devaluing links from directories, removing directories from their index, and in some cases where the submissions were so poor, sending site owners unnatural link warnings and applying penalties.

As a rule of thumb, you should avoid using software or paid services to submit your site to directories. Although, this might seem like an easy way out, it’s rarely worth it. From what we have seen, a lot of organisations offering directory submissions like this, will end up submitting your site to all sorts of junk sites that are not in slightest bit relevant to your business or location. You need to ensure that your contact details are correct, and that you’re easily able to login later if you need to, to update them. Don’t try to cut corners using services or automated software. Do it right.

Read More



Advances in modern technology have contributed to the internet being one of the fastest and most convenient means of obtaining information. For the success of companies in a competitive environment, securing online presence and brand awareness are important to remain a cut above the rest. Learning about the benefits of Google local for business in Lancashire can assist in making informed and successful decisions.

Research has revealed that most online users look for a place when searching for information. By listing a business with Google local, companies are able to tap into these markets to increase the chance of attracting markets on an international level. Applying effective promotional strategies can aid in building targeted traffic and the success of a brand on the world wide web.

Utilizing the Google places services provides the opportunity to place an enterprise on the map. The features allow one to manage company contact information from telephone details to addresses. Online visitors who search for details that are related to the firm will have the website results produced in the search engine. The user will have the option to click on a web link or learn more about a company resource without needing a site.

Smaller enterprises can benefit from this feature as it makes for easier search results when people from a specific location are searching for related information. The service is free and can be completed with some time and knowledge in web based advertising. It serves as one of the most effective marketing options available for companies of different sizes and requirements.

Implementing the appropriate online processes assists in improving the position for the enterprise online and in the major search engines. The application of the appropriate promotional measures can boost rankings as it targets more traffic and improves the means for the company to remain visible on the internet. This resource can be used as a web based yellow pages providing the customer with a quick and convenient solution to obtain information.

A listing within the online directories makes it easier for potential customers to find businesses and to contact the company based on the information that is provided. The proper online measures must be implemented to ensure that the most successful results are produced. An added benefit of utilizing this feature is that companies without a website can sign up and obtain greater exposure.

The firm that is listed with the local feature will include marking with Google maps. Should a customer come across the company, the map function can provide exact details about its location. This is an affordable and efficient means of delivering particular details about an organization that provides maximum advertising results.

Utilizing modern features for the needs of businesses can provide endless marketing results that include online visibility and improvements in brand awareness and development. Google local is a cost effective solution serving as a directory for an organization that can be listed in an efficient and an effective manner. It is important that such features are correctly utilized to deliver the greatest web based returns.

Read More


Social media has provided businesses with a number of unique ways to communicate with their customer base and market themselves to new clients. Learning more about the many benefits of twitter for business in Lancashire will ensure that you do not overlook any online marketing opportunities and tools that may allow for more effective digital promotional efforts. When it comes to marketing your organisation, a little insight can go a very long way.

Unlike print media and other more conventional ways to advertise, social media offers the means to reach a large audience without additional costs. While established promotional methods still have their place, the cost effective nature and other potential advantages that digital marketing has to offer can be an essential resource. Crafting a more effective marketing strategy is easier when you have the right information.

A more balanced and versatile advertising campaign that incorporates a number of different tools, methods and formats can often produce superior results. Relying on a strategy that may be too limited could prove to be a very costly misstep. Companies and organisations seeking to enjoy a more successful promotional campaign would be wise to utilize social media.

Social media services offer businesses the chance to provide their customer and client base with real time information. From topical current events to special time sensitive promotional opportunities, being able to communicate with a larger audience is never an issue that should be looked upon lightly. Social media platforms have much to offer organisations seeking to improve the quality of their customer service.

Advertising costs can place considerably strain on your overall budget, especially when cost effective opportunities go overlooked. Social media sites and services are often free to use making them one of the most attractive promotional tools available. Spending a little time setting up an account could be all that is required to improve your promotional efforts.

Learning what you can about various online marketing strategies and methods would also be to your benefit. Having a social media account that you are unable to utilize due to a poor understanding of the format could create many problems. Making an effort to educate yourself or your staff can often be very rewarding.

Being unable to contact and interact with your established customers can become a major liability. Ensuring that you are able to meet the needs of you customers, clients and associates can ensure that customer satisfaction does not become a larger issue. Social media offers a quick and easy way to interact with both existing customers and those who may be interested in your products or services.

Failing to adapt to changing times can be nothing short of a disaster in today’s competitive marketplace. Companies and organisations that are tired of the high costs and limitations of more convenient marketing methods would be smart to learn more about everything that social media has to offer. The biggest sites and most popular services can provide plenty of of opportunities to market your organisation, build and maintain brand recognition and attract the attention of a greater number of prospective customers and future clients.

Read More


Digital marketing tools and methods have made quite an impact on the world of business. Keeping up with the latest blogging trends in 2016 in Lancashire will ensure that business owners and professionals are better able to capitalize on new developments and changing techniques. The latest ways to attract customers or advertise a business could end up making more of a difference than you might have expected.

Digital platforms that make it easier to communicate and interact with both customers and clients have created nothing short of a revolution in terms of how businesses and professionals market themselves. Failing to properly understand a trend, overlooking the potential benefits of a new technology or relying on an outdated method for your marketing efforts can be a big mistake. It pays to keep informed regarding social media platforms and opportunities.

Attracting and acquiring new clientele and creating new business opportunities can be all but impossible for those who fail to implement an effective promotional or marketing strategy. Social media and digital marketing are never resources that should be discounted. Ensuring that you know enough to make the most of such tools could make a world of difference in terms of your marketing efforts.

Knowing too little about online publications, social media services and the latest ways to attract greater number of readers could leave you in a very difficult position. Seeking to educate yourself regarding such matters is always in your best interests. From freelance professionals to established businesses and commercial organisations, following the latest style or trend can be an important concern.

Blogs that cover a range of different topics often utilize different formats and styles. A trend that may benefit professionals and organisations within one industry could be of little practical vale for another. Ensuring that you have proper insight, knowledge and understanding of such matters can help you to make the most of your efforts and ensure your posts enjoy greater levels of success.

Online information is often the most helpful way to follow a trend or catch up on changes within the world of online publishing. A quick Internet search may be completed in just a few moments and can provide you with all that you need to know. Reading up on how others who post content online are able to keep pace with changing technology and new reader habits can be a great help.

Outdated formats and posts could end up doing more harm than good. Poor posting habits and a limited understanding of the format or service could be costing you countless business opportunities. Making every effort to learn about the habits, services and styles that will better serve your interests is often in your best interests.

Online publishing is an important tool for many businesses and professionals. Learning how to optimize the effectiveness of your efforts and habits can play a key role in ensuring greater success in the future. Learning a little more about the latest trend is always a good idea for those who use their blogs to market their products or services.

Read More


The landscape of digital marketing is always advancing, and in 2016, today’s advertisers should be one stage in front of innovation patterns and purchaser practices with one goal – they convey the data clients need and anticipate. There’s such a great amount of data out there – and individuals expect your message ‘on interest’, over the distinctive applications, stages and gadgets they have available to them. So, making a pertinent and responsive, normal brand experience by means of advanced means is pivotal.

In view of this, we’ve investigated what 2016 has in store regarding digital marketing and what we foresee will be the greatest patterns to develop for the year ahead.

If you are looking to stay ahead of the game in Lancashire, why not give Acceler8 Media a call?

7-trends-in-digital-marketing-2016-Acceler8-Media

7 Trends in Digital Marketing to be Aware of in 2016 – Acceler8 Media

Read More

1 2 3 5