The simplest answer to the question, can I generate business from Social Media? is yes. For example, one can set up a store on Facebook, join an existing marketplace or casually mention the name of a business on Facebook, Twitter or Instagram. While this is the case, it is important to adhere to all rules and regulations as defined and provided by site and page administrators.

Most business owners and marketing professionals think of these social networking websites to be most useful in brand building and advertising. For, it does not seem plausible that someone would buy a product off a picture or short tweet. While this may be the case, there are individuals currently using these outlets for generating leads in order to sell a number of products and services.

While these networking websites may have started more as a communication tool with regards to rebuilding long lost friendships and relationships, most provide far more than just a way to promote brands and market to current customers. For, when an individual can follow instructions, it is possible to use sites such as Instagram, LinkedIn, Twitter and Facebook to generate new leads.

Using social media in this manner can also save businesses and marketers a great deal of money. In fact, this type of marketing has already reduced costs for forty-five percent of businesses advertising on these sites. Whereas, most have seen an increased revenue of over 24% when utilising social media.

When it comes to using these websites to make money, the first place to start is with branding and lead generation. For, once an individual has a branded product, the individual can begin lead generation on different social media websites. In some cases, individuals have been to known run a test trial before the branded product actually exist.

In doing so, individuals have been able to use different networking websites to gain an idea of how much interest there may be in a product. Whereas, those marketing the product can also discover which audience is the most interested, then frame future advertising toward the demographics of that specific audience. After which, it can be much easier to transform the audience and others into paying customers.

In the past, lead generation often included market research, surveys or getting readers to fill out a form in the back pages of a magazine. However, the internet has totally changed the face of business when it comes to advertising and selling products and services. For, businesses now use gated content, email, paid ad campaigns and product placement rather than spending money on market research, surveys or ads in newspapers and magazines.

Ultimately, social networking websites makes the lead generation process even easier because all the information about the product can be shared among contacts and friends. After which, those individuals then share with others and so on and so forth. As such, the number of people receiving the product information is much higher than in older forms of advertising. Whereas, people whom like the product can go to a product page and “like, ” the product which then promotes even more sales. As such, the answer with regards to generating money on social networking websites is a resounding, yes.

Read More


Perhaps you just started your business or you are in need of a better website, so people can get more engaged with what you have to offer to them. We all heard about web designers and if you looked into working with one, you know the costs can also vary greatly. You may wonder why is that and what do they offer that calls for different costs. Mainly, the difference comes from how they create the websites – either bespoke sites or template based ones. Let’s see what is a bespoke website next.

First, you will need to decide if you want a website created using templates or a bespoke one. The first option will be cheaper and faster, and you may be able to alter the templates a bit, but it will not be original.

A bespoke website is a custom-made one, from scratch, exactly how you want it to be to suit your needs and vision. This term is widely used, mostly for clothing or computer programs, all adapted and designed for a specific user.

Secondly, you need to be very aware of the pros and cons of using a tailored page versus a customisable theme. For instance, if your site will require complex functionality or you are expecting high traffic, it is best to choose a custom-made website. However, keep in mind that this might take a bit longer to build and you need to consider the cost of this. Also, based on the complexity of your site, it might even require ongoing maintenance, which will add to the cost.

If you do not want anything special for your website, or are just starting out and want to see how it goes before investing in a more costly site, you may opt for a themed site. Moreover, remember that these types of websites can limit the functionality and design, in case you want some updated after a while. They also require quite a few plugins and you will need a developer for this. In the long run, it may even get to cost around the price you would pay for a tailored site.

There is also another option, which is basically a combination of the two choices from above. It starts with a starter theme of your choosing, which will have minimal coding. After that, you can start to design your website as you like by adding more code to it. It is particularly convenient as the cost will be lower than the one for a 100% webpage, and your site will only have the code that you need to use.

When deciding if you will go with a bespoke site or a customisable theme one, choose to talk to a web designer first. Tell him or her the ideas you have, the goals for the page, timeframes and budget, and you will figure out together which would be the best approach.

Make sure you do your research as well, as some developers may present you with a bespoke site, but in reality there is a theme imported and some alterations done. Ask to see various designs and be specific about what you want when choosing a custom-made site.

Read More


 

Search engine optimisation is a term that all business owners are guaranteed to hear at some point in time. This ongoing and multi-pronged process is vital for ensuring that brands and companies are able to get their fair share of online attention. If you have every asked the question, “What is SEO and how does it work?”, keep reading to learn more about this process and the numerous benefits that it can provide.

The web contains a very vast amount of information. In fact, there are so many websites, blogging platforms, sales platforms and informational directions among many other things, that the human mind simply cannot conceive the true volume of data that’s available. Moreover, if it is weren’t properly organised, indexed and catalouged in some way, it would not be possible for people to access the specific info they need, and when they need it.

Fortunately, search engines have taken on the daunting task of indexing, organising and cataloguing the available data. As such, people can turn to these popular platforms whenever they want to shop around for something specific. Rather than already knowing the exact web address of the company or info site that you want to visit, you can enter in search terms that are relevant to your needs. Then, the search engine that you use will provide you with a list of results that match your query.

This is the most seamless, effective and efficient way to manage online information. For companies, however, it means that there are steps that must be taken in order to ensure that a place is secured at the top of search results. After all, few consumers actually take the time to scroll through the often countless pages of results that are presented. In fact, if your business is not listed on the first or second page of results for the search terms that you wish to target, it probably won’t be seen at all.

When it comes to optimising for search engines, your goal is to provide obvious value to web users, while additionally showing search engines that this value exists. This means that you will have to take both a human approach to optimising, and a very technical one. There are a number of steps that this process invariably entails.

For starters, businesses have to make sure that they are regularly publishing plenty of timely and insightful content. This is content that will help web users get the info they need when submitting queries. It can come in the form of expert-level, industry-specific articles, or on-site blog posts. Quality content has always reigned supreme in the overall SEO process.

Before you start publishing content, however, you also have to make sure that your website is SEO-ready. The best sites are attractive, diligently maintained, and responsive. A responsive site will be visible and viable on any type of device that consumers use to connect. This means that people should be able to view and use your pages whether they are connecting with laptops, tablets, standard PCs or computers.

Establishing a social media presence and building high-quality links is also an important part of these efforts. Ultimately, the more that you build your online presence, the easier it will be for consumers to find you. Given that this is such a vast and integrated process, however, company owners often do best to outsource this ongoing project to top-rated online marketing and web development companies.

Read More


 

Imagine trying to look for something on the web without having a clear idea of what you are looking for, or the web address of the company or organisation that you really want to connect with. No imagine trying to find what you want without the benefit of any formal search tool. If you have ever asked the question, “What is a search engine?”, you’re soon to learn that rely on tools like this one all day long, each and every day.

Search engines are platforms that are designed to help web users navigate the Internet. At their most basic, they are systems that generate lists of needs-specific responses based upon simple queries. For instance, if you are looking for a plumber in your area, you might key in terms relating to this profession along with terms that are specific to your geographic location.

At their inception, these platforms were quite simple and ran on very basic and easy to manipulate algorithms. Many company owners found that through manipulation, they could easily get their websites to the top of results so that they were most likely to be seen by interested prospects. This, however, did not provide a lot of value to consumers given that most search results pages were littered with info from unethical or otherwise undesirable companies.

Now, however, the algorithms used for this purpose are incredibly complex and constantly changing. Efforts to manipulate the way to the top of search results pages are ineffective and likely to land businesses with painful penalties. When web users take advantage of these platforms, they now have the benefit of truly needs-specific results and a lot of high-value and reliable information.

In fact, these platforms have also made a concerted effort to provide consumers with value in other ways. For instance, not only can you use them to look up websites according to search topics, but you can also receive ratings and reviews of different service and information providers. This makes it infinitely easier to make informed hiring or purchasing decisions, even with limited or no prior interactions with specific online service providers.

Major engines are the platforms that people go to automatically when in need of info and when lacking definite site addresses. There are, however, small engines that are available on individual websites for those who wish to continue searching for and accessing info while remaining confined in a tightly confined niche of ideas. Some of these smaller engines are branded by and run by major ones.

Not only do these tools make it easier for you to find what you are looking for, but they also make it unnecessary to browse the web by only entering in exact addresses. As such, users have access to a far more expansive range of options. They can see more information, connect with more companies and consumers, and have a greater impact in the digital realm overall.

For a company owner, understanding what search engines do for consumers is vital for implementing an effective online marketing campaign. When you know the value that people expect from top listings, you can make a concerted effort to provide this same value. Just as major engines are committed to helping web users find what they need, they are also designed to support ambitious, legitimate and high-value businesses in their quests to connect with targeted markets.

Read More


WordPress has become the most popular and simple to use online platform for creating a website or a blog. The content management software has been commonly used by businesses and individuals who are interested in developing functional online pages that can be customised to represent their very needs. Understanding what is a Worpress website can help you make the best decisions for your online requirements.

The popular platform has been around for some time, originally developed in 2003, it has since undergone significant transformation to provide users greater flexibility and control over their web pages. Having developed a major following and a large community, more people are investing in the platform. It is also considered a more affordable option for creating your own web address and presence.

WordPress offers it users a content management system that provides individuals the opportunity to modify their site as they deem fit. Originally, users were restricted to creating blogs using this platform, however the introduction of various themes, plugins and similar features have made WordPress a top choice for developing both impressive websites and personal blogs. You can create any website of your choosing with the endless options that are presented online.

You can develop incredible online pages including eCommerce, forums and all types of media that can be used for various marketing purposes. Depending on the purpose for the site and the amount of flexibility you wish to exercise over your domain, you will need to choose between a . Org or a . Com address. A . Com address will offer a paid service while a . Org site provides more control.

To own your own website, you will have to invest in a . Org site that can easily be achieved by purchasing your very own domain name and hosting address. Everyone can use the site for a variety of purposes from individuals for personal blogs with regular updates to businesses looking to advertise its brand, products and services in an efficient and cost effective way. There are many government websites that have also been powered by WordPress.

With more than 30% of websites on the internet using the platform, it provides users incredible website building functions and a CMS or content management system. The popularity is owed to the ability to create multiple websites with this source and you are not limited to blogs. The site also offers resources and support you can easily access if you need help along the way.

This platform does offers users a basic or a standard site that can be used for free. This means you may download and install the software to start creating and running your online pages without having to pay for it. You will have to pay for the domain and hosting service that you will find with many supported providers.

If you are looking for a platform you can trust to start your very own site, the WordPress is a good start. The platform makes it easier to produce an authentic online presence that you can trust and your potential online audience will appreciate. Whether a blog, forum or business profile, use the modern site to create a powerful and dynamic presence today.

Read More


Technology is advancing at such a rapid rate that many devices actually become obsolete before their expected lifespans have been reached. Few people are connecting to the web using old, conventional computers. Even stationary, all-in-one systems are largely used for gaming purposes. As such, if you want to use your website to connect with the largest group of consumers possible, you have to make sure that this platform is built to accommodate a vast and fast-growing range of devices. If you have every wondered, what is a responsive website, then the information that follows will help clear things up a bit.

In years past, websites were designed to be read and used largely on full-size computers and laptops. They simply weren’t coded for use on mobile phones or tablets. Smaller screen sizes made them too small to be viable and efficient. Moreover, certain features simply weren’t accessible. This is only an issue if a website was capable of showing up on one of these small-screen devices.

Think about how your customers are likely to access your site. Given the nature of your services or products, it may be best for people to connect online while on the go. In most cases, people are connecting with companies via their smartphones.

You should note that there are also a number of things that company owners commonly do to get their clients engaged online. For instance, if you intend to have an app, you will want your application to coordinate seamlessly with or perfectly complement your site. Having a mobile app is rarely sufficient for meeting all the needs of your market. Information that cannot be accessed on an app will likely be searched for on the traditional website.

Responsiveness is not something that you want to think about after already having designed your web pages. This is because it is far cheaper to hire a company that can get this aspect of the coding and design process right from the outset than it is to go back and fix areas of insufficiency once these have already been built in. You will save more money over the long run by simply budgeting for a reputable designer from the outset.

It is vital to understand that optimising your web pages will not be possible if these are not responsive. This is currently one of the top factors that search engines are looking at when indexing pages. They want to know that their users will be able to access the available links to get the information they need.

When SEO tactics aren’t working, upgrading to a responsive site design may be the needed solution. Once the accessibility and viability of an outdated site is improved, it will often rank a lot better. Responsiveness is definitely something you want to think about if your site hasn’t been seriously upgraded in some years.

Companies offering these services can actually help you with many aspects of the design and online marketing process. From SEO to content curation and more, these entities act as one stop shops for helping companies get websites and then get these sites noticed. Working with these agencies is often the best way to establish an affordable, seamless and truly effective plan for entering the digital arena.

Read More


At Acceler8 Media our aim is always to provide customers with the best web presence possible, whilst providing an exceptional level of support and advice. This is exemplified by the experiences of North West Asbestos who tasked us with rebuilding their website and implementing a combination of SEO and Google Ads to promote the new site. The review they provided in response to their experiences makes all of our hard work worthwhile:

‘Since joining Acceler8 Media our work has increased by more than 30%. The most amazing thing about this up turn in business is that the amount we were spending on marketing prior to moving to Acceler8 was more than double what it is now. They keep in touch with us and send us a regular up dates from our advertising with them. Fully recommend them.’

Ian
North West Asbestos

Year on year, the performance of the website continues to improve and the latest Google Analytics data demonstrates the uplift in traffic:

  • 41% increase in visitors to the website compared to the same period last year.
  • 37% increase in page views compared to the previous year, due to improved content and usability on mobile devices.
  • 42% increase in new visitors to the website compared to the same period last year.

Read More


Spam is a huge issue with contact forms on WordPress websites – both the websites we design, and on a global scale. As the most popular platform for websites, the WordPress contact form is highly targeted by spammers. Spam contact form submissions can be a huge issue for WordPress websites with high traffic, receiving hundreds of spam emails each day. These are inconvenient and make it difficult to spot the genuine messages amongst the spam.

At the end of 2018, the standard anti spam functionality provided by Google’s Captcha facility became obselete. At this point websites worldwide got inundated with hundreds of unwanted spam messages. Once the team at Acceler8 Media became aware of the issue, we systematically went through every website and added a new spam protection mechanism. This has worked perfectly and you should no longer be receiving unwanted emails on a daily basis. However, the spam issue did impact certain email addresses and they started to mark all messages received from customers websites as spam. Given the importance of website contact forms and the potential new enquiries, it is always good practice to check your spam folder on a regular basis. If you find a legitimate contact form in there, mark it as not spam and eventually your email host will start to add the contact forms to your normal inbox.

Read More


The Truth About Web directories and SEO

For many years a popular strategy amongst website owners was to simply submit their sites to as many web directories as possible. This was a quick and easy way of getting links.

The intention here was to improve search engine visibility and potentially boost rankings.

This method was popular for many reasons, with the main ones being –

It was low cost
It worked
It was easy to do
It didn’t involve a great deal of work

After some time, Google decided enough was enough and started devaluing links from directories, removing directories from their index, and in some cases where the submissions were so poor, sending site owners unnatural link warnings and applying penalties.

As a rule of thumb, you should avoid using software or paid services to submit your site to directories. Although, this might seem like an easy way out, it’s rarely worth it. From what we have seen, a lot of organisations offering directory submissions like this, will end up submitting your site to all sorts of junk sites that are not in slightest bit relevant to your business or location. You need to ensure that your contact details are correct, and that you’re easily able to login later if you need to, to update them. Don’t try to cut corners using services or automated software. Do it right.

Read More


1 2 3 5