However much you try and educate people and inform them of the importance of having a mobile friendly website there are still plenty who fail to move with the times. Acceler8 Media only ever build mobile optimised websites and our customers throughout Lancashire have been reaping the rewards in their Google rankings.

Have a look at some of the stats in this wonderful infographic and see how important mobile device usage has become for internet users. Don’t miss the boat. Make sure your website is benefiting from the burgeoning amounts of mobile traffic.

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Minimalism is accomplished by decreasing a configuration to just the most crucial components. Articulations of minimalism vary, and can be found in other works of art, for example, music and writing. For web design, however, minimalism can be scary and hard to get right.

In any reality, even in Preston anybody can ace minimalism. Basically, minimalism speaks the truth separating things to the barest components vital for an outline to work. It’s about taking things away until nothing else can be uprooted without removing the reason for the outline. The following are various standards of minimal design relating to web development.

Less is Always More

“Less is More” is presumably the most surely understood catchphrase of minimal development. It was advanced by designer Ludwig Mies van der Rohe in portraying the minimal style.

In Web design, toning it down  is accomplished by utilizing just components that are important to a given configuration. Utilizing less to accomplish an impact that is more than the total of the outline’s parts is the objective.

Overlook Needless Things

In their book The Elements of Style, Strunk and White authored the saying “omit needless words.” It has been adjusted to minimal rationality as, “omit needless things.” i.e. exclude superfluous components in your website designs.

Think about what’s important to the substance and functionality of your site. At that point concentrate on just those things, and preclude anything that doesn’t straightforwardly add to either the substance or functionality. Keep in mind, however, that certain outline and graphical components will always influence the decipherability or ease of use of your site.

Subtract Until It Breaks

At the point when making you are finalising your new minimal website design, have a go at subtracting components until the new site fails to work in a normal manner. At the point when the site is very nearly breaking, you know you’ve accomplished the most minimal outline conceivable.

Keep in mind that “breaks” is relative in website design. Ability of the user to gain the required information is the one and only approach to gauge whether something is broken. Verify your site is still easy to use and conveys the experience you need guests to have.

Each Detail Counts

In a minimal design, each point of interest is critical. What you decide to leave in is key. A fringe around a picture, the shading palette, the white space, each part gets to be critical to the general look and feel of the site when the components are reduced to a few.

Think about the feeling you need your site to give guests, and subsequently settle on the points of interest that would give that feel. While numerous designers and developers view minimalism as one size fits all, there is still space for distinctive feelings in view of individual outline components. A minimal site can without much of a stretch be hip and present day, crisp and clean, rich and refined, or anything in the middle.

Shading Minimally

Shading can make or break a new minimal website design. Picking the right palette or accent hues is essential. Numerous developers pick a basic dark, white and/or dim palette, yet minimalism allows for any shading in the rainbow.

As with subtle elements, shading increases in influence with less components. Pay consideration on the implications of the hues you pick and how they connect with each other.

White Space Is Vital

White (or negative) space is the foundation of any minimal outline. What you ignore for a design is generally as critical as what you put in. White space is important to the relationship of certain components over others. White space “makes” an outline minimal to a substantial degree. Without it, you’d wind up with a matrix outline or some other style that is not genuinely minimal.

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Here at Acceler8 Media we like to become acquainted with our customers. Not on the grounds that we’re nosey or stalkers. We simply feel it gives us the knowledge we need to start an outline that suits our customers taste and additionally their businesses needs. As good website is about individual taste an it’s always easier to provide somethng for a customer once you know all the relevant information about them and their business. Try not to stress, that doesn’t mean we’ll be going over your business with a fine tooth comb! A chat on the phone or in person is typically enough to help us understand your requirements. We like to think of this is as the ‘discovery phase’. During this journey we can start to instill a vision of what you are looking to achieve and also manage the expectations of both parties, based on the requirements.

When we know about you and your Croston or other Lancashire based business and have assembled all the content and imagery we can proceed to initiate building the new website. The initial part of the Website Design in Croston is when we work out the structure/layout of the site, the type of functionality that is required and what the best design will be to make it as usable as could reasonably be expected by the client and their customers. In the event that the site needs to be future scalable, we will ensure that we use the correct platform to reach the clients end goal. We will likewise take a gander at the content that has been accumulated and recognize keywords for search engine optimisation from the outset.

Now the fun begins and we enter the ‘planning phase’. We take all that we’ve learnt and combine it to create the look and feel of the site. This will be shown to you at certain points and will change and advance under your guidance until you are content with design. Once everyone is happy we will end the planning phase to move into the ‘development phase’. This is the part when you website starts to become reality and you see your vision taking shape. This incorporates making the coded html pages that will be utilized within the content management system, to make layouts that will add pages to your site. When these are added to the CMS you will start to see the functionality develop to incorporate such things as moving images, contact forms, parallax designs, social media feeds and the sky is the limit from there.

Once we have built your website and every one of the pages are published with relevant content we enter the ‘testing phase’ to verify it works and is fully functional on any mobile device. Every one of our sites are approved to meet W3C guidelines to guarantee the best execution and that they perform well in relation to Google and other search engines. When we are satisfied that our work is complete we will arrange to sit down with you in Croston (or wherever else you maybe in Lancashire), and iron out any glitches or tweaks before setting your new website live. Job Done!

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The crux of keeping any business afloat is generating new leads and ultimately customers. Now matter how well established your business may be, there always tends to be a natural turnover of the customer base for a variety of factors. Even if you endeavour to keep everyone of your customers as your number one priority there are always factors outside your influence which mean that you lose customers.

At Acceler8 Media we tend to think of our customer base as a leaky bucket. As we deal with a large number of SME businesses there tends to be a natural loss due to external factors e.g. retirement, closing the business, cashflow problems etc…. All of these things are outside of our control and no matter how good the work is that we have done for these customers they will always end up leaving. As such, in order to at least maintain the customer base and ideally grow it we are always looking to engage new clients.

Social Media is one of the services we offer to businesses, but it is also a massively important source of new work for ourselves. It wouldn’t be fair for us to preach the benefits of Social Media to our clients if we didn’t use it as a key resource in our own development. We have a number of followers on Twitter and they are made up of genuine businesses and networking opportunities. We focus on organically attracting business followers in and around Lancashire. Because of this it is fair to say that we probably generate at least one direct message a week enquiring about our services purely from our Twitter activity. This is in addition to our Facebook referrals which seem to be generated as a matter of course through referral from our customers individual accounts.

However, I think it is fair to say that we have never really capitalised on the power of Linkedin and the massive potential it offers for networking and referrals. We have decided that is definitely something we need to improve over the coming months and have found an excellent infographic with some great tips on how to use Linkedin. We think a lot of the information is invaluable and hope that some of our avid blog readers will benefit as well.

Watch this space and we will share any good news we get via our new Linkedin campaign!

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What is responsive website design?

Responsive web designs are a system used to guarantee that a site shows up precisely on a mixture of distinct gadgets. As such, your site knows when it is being shown on a mobile phone or device (e.g. an iPhone, iPad or Android device) and consequently reverts automatically to touch friendly functionality.

Why We Use Responsive Web Design in Glorious Burnley, Lancashire?

There are two main reasons:

The people who use your site are visiting at different times from different devices, in different locations. For example if someone visits your site whilst they are sat at a bus stop in Burnley, chances are they will need web design which is mobile friendly. It makes sense that you can guarantee that your site looks its best and works perfectly, whilst being shown on all types of device, be it a PC, tablet or the latest smart phone. Google recently produced a report on the basic pattern of “multi-screen purchasing” and the significance of your site being viewed effectively on all screen sizes.

The main outcome was that Google will rank you higher! Google realises that near to 50% of the people who use their site are on mobile devices and mainly smart phones. It makes sense that these users would be hoping to see websites that are mobile friendly when trying to navigate the website. Thus it is to Google’s greatest advantage to downgrade ineffective an non-responsive websites and promote those which are easy to use.

Is my WordPress site responsive? How do I tell?

Straightforward, load it up on any smart phone or tablet device. Does it look simply like it does on a computer, but all squashed down and difficult to navigate? If this is the case then your site is not responsive, nor is it mobile friendly. However, if your site is showing up differently than the desktop form and is anything but difficult to explore on any type of touch screen, you have yourself a fully responsive site!

Another test is to use Chrome or Firefox and dragging the window to see if the website changes. When you resize the screen down to the width of a smart phone or tablet you ought to see your responsive site change over into the new responsive layout immediatley. Give it a go on this site and see for yourself.

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