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How To Choose The Right Ad Platform For Your Business

Ad Platforms, Pay Per Click, , , ,
25
Sep 2019

When running a business, many questions can come to mind. One of them is where to advertise your enterprise. The modern digital age enables businesses of every size to thrive on campaigns that are only run on online advertising platforms. Whether you own a small enterprise or are the chief executive officer of a multinational firm, you need to reach customers online because that is where they spend their time. The following is a guide on how to choose the right ad platform for your business.

To find the right adverting platform, you need to analyze the enterprise you run objectively first. Consider which type of enterprise you have. Contemplate on whether it is local or worldwide and if you sell products that customers can order online and can ship to other destinations.

You may also sell online services such as consultancy or have a web-based app offering services like taxi hire, cleaning, or language courses. In addition, consider the target market, which could be men, women, teenagers, or children. An audience exists for each service or product, and there is an ad platform that can assist you to reach a particular audience.

You also need to analyze the audience. Contemplate on who the current customers are, their genders, location, ages and interests. Find out about the people who visit your website and are interested in the products or services you offer. Find out also if these people get to the site using smartphones, tablets or desktop computers and the sources they come from such as PPC ads, referral websites or social media.

As you analyze the customers, also find out which keywords they used to find you. The other way to gather information about the customers is running periodic customer feedback questionnaires over the internet and offering rewards. You may also ask the customer support team to inform you about the individuals who order your products. A customer service team speaks with the customers through calls or text messages every day and can therefore provide you with common customer behaviors, characteristics, and expectations.

The other thing you should do to choose the right ad platform is defining your marketing aim and stage in the sales funnel. Consider if you wish to introduce a brand to the world or whether you have a well-established brand and want to direct customers to the product pages. All major platforms ask business owners to select an aim before they upload and launch their campaign. The platforms can provide you with different tools to build a message and advertising based on the goal you select.

If the advertising goals is increasing brand awareness and customer engagement, building your brand or widening audience reach, online ad platforms like search engine marketing, social media marketing, paid impressions and search engine marketing can be useful. If you wish to convert the target audience and increase sales, you can opt for retargeting, display advertising and programmatic advertising.

You should also select an ad platform that enables you to calibrate your campaign. The best advertising platforms usually have a user-friendly interface. However, select a platform that can enable you to recalibrate the campaign depending on feedback or results. Programmatic and digital advertising platforms provide this capability.

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What is Pay Per Click (PPC) Advertising - Acceler8 Media
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What Is Pay Per Click Advertising And Why Your Company Might Need It

Pay Per Click, , , ,
15
Aug 2019

Search engine optimization (SEO) is the process by which growing and established companies improve their page placement with search engines. When consumers are looking for companies like yours online, they usually migrate to listings that are posted at the top of results pages. If your business isn’t found there, you’ll be missing out on countless opportunities for conversion. As your learn more about SEO, however, you may find yourself asking the all-too-common question, “What is pay per click advertising?“.

This is the process of targeting select keywords for placement among sponsored content at the top of the page. As such, you can instantly get online attention for your business, but your link will not appear among the organic listings. It is a quick and easy way to generate traffic when you really need.

The challenge with this type of marketing is that it can quickly become very costly. One reason why this is true is that you will be paying for all click-throughs that you get throughout the duration of your campaign. This remains true even if people merely land on your pages for a second or so and then bounce back to search engine results. Even though these visits do not result in profitable sales and conversions, they will still cost you cash.

Due to this fact, campaigns that are not professional prepared or at least planned properly can really harm a company’s bottom line. This is why some companies drastically limit the duration of their campaigns. They do this to ensure that people are only seeing their listings at a time when they are likely to result in actual conversions or visits of interest.

It is additionally important to note that consumers have become increasingly discerning throughout the years. Nearly all web users can distinguish between paid listings and those websites that have ranked organically. Moreover, they tend to be more trusting and more willing to visit web pages that have linked through proper SEO.

SEO has a number of secondary benefits. The process of optimizing organically for search engines allows companies to build brand recognition, foster trust, establish themselves as industry authorities and much more. As such, these efforts can actually start paying off even before first page placement is actually achieved.

The major drawback of SEO, particularly when it is compared to PPC strategies is that it can take significantly longer to work. Some companies wait months before they even show up on the first page of results, and then, it may not be for their most targeted keyword. PPC helps businesses start attracting attention right away and this makes it good for reaching a number of short-term and profit-related goals.

Understanding these things, using PPC is definitely a good idea, but you always want to bolster these efforts by practicing search engine optimization as well. Marketing is an ongoing process and one that is guaranteed to throw you a few new challenges throughout the years. With a balanced blend of both SEO and PPC marketing tactics, however, you will be able to poise your company for online success.

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