Every time you receive an unsolicited email sent by a self-described SEO expert from a faraway land promising to unlock the secrets of search engine optimisation – beware. Odds are the helpful sounding new service is email spam and an SEO scam.

OK, it’s not exactly like the Nigerian prince who emails you in broken English to explain that you can get rich quick by helping him transfer millions of dollars out of his war-torn home country.

Instead, the all-too-familiar SEO scam goes something like this:

An “SEO expert” or “online strategist” emails you with news that he or she has analysed your website and noticed that it is underperforming. They often mention unspecified “problems” or “errors” that are causing your website to underperform – but don’t worry, there’s good news.
They say they can easily rocket you to the top of Google search results for your most important keywords.

You’re told you’ll gain more traffic and more online customers if you just reply to the person. The problem is, the vast majority of these unsolicited emails are about as legitimate as the Nigerian Prince and his royal fortune.

So how did the SEO spammer find me?

If you’ve received one, or more likely many, of these emails recently, chances are excellent that it was not a personal note to you but rather a piece of spam generated in bulk by a software program.

The messages may range from grammatically ridiculous to personalised and legitimate sounding pitches. In reality, it is almost certain that no one has spent any time analysing your website.

The usual strategy is that if you contact the sender to discuss web services or search engine optimisation, they will run a quick analysis of your site and then try to sell you a contract for SEO that builds zero long-term value.

Though you may have received a personalised email with your name and website address, the message(s) most likely arrived at your inbox through the magic of automation.

The software systems behind the scam are capable of using publicly available data to generate lists of websites, website owners and contact emails; then add the boilerplate text and send out the mass mailings. Alternatively, your contact info may have been on a list purchased by the spammer. With this minimal labour scenario, even a negligible conversion rate can yield viable leads.

But the SEO spam email seems tailored to me?

The email sender may greet you by your first name and might even identify your website by name. However, you’ll notice that most of the rest of the message is generic. And though it is common for prospects to be told that their site is failing to rank for important keywords, the keywords are never usually identified.

It also may seem tailored to you because, as a smart online businessperson, you are acutely aware of the importance of search engine optimisation and very interested in using SEO strategies to boost your web traffic and then turn those visitors into leads and customers.

It may also seem tailored to you because, who wouldn’t want to have their website pop up on page one when people search for their products or services on Google.

The easiest emails to identify as fake are the poorly written ones or those that sprinkle in lots of extra hyphens where hyphens don’t normally appear. However, others are actually well written and may even make reference to actual ranking factors.

It is very common for the spammers to conclude their spam pitches with the line, “PS: I am not spamming.” Three of the most obvious red flags are:

The correspondence is unsolicited.
The company is not named.
You receive an identical pitch from multiple senders.

Humorous evidence of the generic nature of these spam emails comes from Matt Cutts, former head of Google’s web spam team, who posted a message received by a colleague at Google, offering to make “a few changes (aesthetically and/or SEO-wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results.” If this email came from an actual human being, he or she must be a very stupid one (“Duh, Dear Google – If you pay us, we’ll help Google rank higher on Google”).

Here at Acceler8 Media, we get these pitches all the time even though we publicly identify ourselves as offering a range of SEO services. As such, any SEO consultant who made a quick visit to our website would realise that emailing us was a waste of time.

Our clients regularly get these emails too, and sometimes ask us if they are worth looking into.

Should I consider SEO services from an unsolicited email?

No. No. No. Just ignore, delete and report it as spam.

Not only are such offers not worth investigating, they actually serve to undermine the credibility of legitimate SEO service providers. The black hat SEO spammers want to scare you into paying for a service they invariably never deliver.

Far better to stay focused on sensible, measurable SEO goals by working with a legitimate provider.

One reason these scams are still operating is that SEO strategy is complex and, done right, quite time-consuming as well. Due to the power of wishful thinking, it’s not surprising that some of us may be tempted to respond to such an email. But there are no easy fixes or short cuts when it comes to ranking well on Google.

If you’re still not convinced, ask yourself the following question: Do I really think that hiring someone I don’t know, who reached me through an unsolicited spam email, is a wise investment in SEO strategy?

Real SEO – part art, part science – is a painstaking process that takes time and cannot be automated. Contact us today if you’d like to talk more about the crucial role of search engine optimisation in a successful digital marketing program.

Read More


Everyone should be familiar with how important SEO is for business. The goal is to enhance your visibility, traffic, and rankings within search results of Google. The ever-changing market and Search Engine trends have brought something new to the fore – Google Local SEO.

Google Local SEO is where you use your My Business page on Google to appear on the first page of search results for your services as a mapped location.

There are basically three reasons people use the internet: for entertainment, solving a problem, or looking for a service or business. Your business or someone else’s can be the solution to someone’s problem.

With some hard work and SEO optimisation, you could rank well in the search listings. The best way to rank well is using Google Local places. Along with SEO, digital marketing services and campaigns, a simple Google Places listing boosts your online presence proving to be invaluable to business – Google Local SEO.

GOOGLE LOCAL SEO IN 2019:

Google maps help in directions, and if you know about Google maps marketing, you are already familiar with the concept of Google places. When your business is searched, it adds a box to the right side of the search results displaying all the necessary details. Google Local SEO shows on the Google maps. The most beneficial aspect about Google Local SEO is the improved search ranking.

Google is the key place people go to look for answers. 3.5 billion searches happen every single day. On average, approximately 97% of consumers browse for local businesses online. Through both organic and paid searches. Google can substantially impact your brand awareness and customer traffic.

With increasing competition and businesses popping up, the need to know about businesses in the area has become a necessity in 2019. Google places let us see what we need near us. Google Local allows your business to be verified on Google places. It gives trust and confidence to Google that you are a legitimate and trustworthy company that provides its services.

The aim of all businesses is to be ranked among legitimate and trusted companies.

Be found in local search

Businesses need to create a place for themselves in the Google Local results with the growing competition and keep up with it. Google Places help you in creating a true online presence. It is an online tool allowing your local businesses to be listed on Google Maps and display information about businesses to their customers.

Take an example and search for a specific restaurant. You will see that the left side of the browser shows all the details – address, contact number, opening hours, website and direction to the place. No business, be it retail, dining or anything would want to ignore the chance of getting listed.

Google maps can make or break your access and reach to potential customers. Apart from getting listed, using Google Local SEO can display reviews of your services as well.

Local SEO Is Key For Mobile Traffic

Anybody with a smart device or any platform can access Google maps. According to stats, 85% of small setups and businesses value local traffic, but only half of the companies have updated local listings online. Therefore, the majority of firms that have been checked do not have correct business information.

With the help of Google local, customers can find you easily and much faster. Often, Facebook or Google business pages are used by customers to find solutions to their problem. When you optimise each of your online profiles, it contributes to your overall Google local SEO.

When search engines like Google see the use of consistent information across the online platforms, it is taken as a high ranking factor for their search results. Google Local pages for businesses often appear at the top of Google’s search results page.

What Does Local SEO Do For Your Business?

Optimising your Google Local SEO not only ranks you in top search results but secures and protects your online business brand identity.

Read More


 

Search engine optimisation is a term that all business owners are guaranteed to hear at some point in time. This ongoing and multi-pronged process is vital for ensuring that brands and companies are able to get their fair share of online attention. If you have every asked the question, “What is SEO and how does it work?”, keep reading to learn more about this process and the numerous benefits that it can provide.

The web contains a very vast amount of information. In fact, there are so many websites, blogging platforms, sales platforms and informational directions among many other things, that the human mind simply cannot conceive the true volume of data that’s available. Moreover, if it is weren’t properly organised, indexed and catalouged in some way, it would not be possible for people to access the specific info they need, and when they need it.

Fortunately, search engines have taken on the daunting task of indexing, organising and cataloguing the available data. As such, people can turn to these popular platforms whenever they want to shop around for something specific. Rather than already knowing the exact web address of the company or info site that you want to visit, you can enter in search terms that are relevant to your needs. Then, the search engine that you use will provide you with a list of results that match your query.

This is the most seamless, effective and efficient way to manage online information. For companies, however, it means that there are steps that must be taken in order to ensure that a place is secured at the top of search results. After all, few consumers actually take the time to scroll through the often countless pages of results that are presented. In fact, if your business is not listed on the first or second page of results for the search terms that you wish to target, it probably won’t be seen at all.

When it comes to optimising for search engines, your goal is to provide obvious value to web users, while additionally showing search engines that this value exists. This means that you will have to take both a human approach to optimising, and a very technical one. There are a number of steps that this process invariably entails.

For starters, businesses have to make sure that they are regularly publishing plenty of timely and insightful content. This is content that will help web users get the info they need when submitting queries. It can come in the form of expert-level, industry-specific articles, or on-site blog posts. Quality content has always reigned supreme in the overall SEO process.

Before you start publishing content, however, you also have to make sure that your website is SEO-ready. The best sites are attractive, diligently maintained, and responsive. A responsive site will be visible and viable on any type of device that consumers use to connect. This means that people should be able to view and use your pages whether they are connecting with laptops, tablets, standard PCs or computers.

Establishing a social media presence and building high-quality links is also an important part of these efforts. Ultimately, the more that you build your online presence, the easier it will be for consumers to find you. Given that this is such a vast and integrated process, however, company owners often do best to outsource this ongoing project to top-rated online marketing and web development companies.

Read More


 

Imagine trying to look for something on the web without having a clear idea of what you are looking for, or the web address of the company or organisation that you really want to connect with. No imagine trying to find what you want without the benefit of any formal search tool. If you have ever asked the question, “What is a search engine?”, you’re soon to learn that rely on tools like this one all day long, each and every day.

Search engines are platforms that are designed to help web users navigate the Internet. At their most basic, they are systems that generate lists of needs-specific responses based upon simple queries. For instance, if you are looking for a plumber in your area, you might key in terms relating to this profession along with terms that are specific to your geographic location.

At their inception, these platforms were quite simple and ran on very basic and easy to manipulate algorithms. Many company owners found that through manipulation, they could easily get their websites to the top of results so that they were most likely to be seen by interested prospects. This, however, did not provide a lot of value to consumers given that most search results pages were littered with info from unethical or otherwise undesirable companies.

Now, however, the algorithms used for this purpose are incredibly complex and constantly changing. Efforts to manipulate the way to the top of search results pages are ineffective and likely to land businesses with painful penalties. When web users take advantage of these platforms, they now have the benefit of truly needs-specific results and a lot of high-value and reliable information.

In fact, these platforms have also made a concerted effort to provide consumers with value in other ways. For instance, not only can you use them to look up websites according to search topics, but you can also receive ratings and reviews of different service and information providers. This makes it infinitely easier to make informed hiring or purchasing decisions, even with limited or no prior interactions with specific online service providers.

Major engines are the platforms that people go to automatically when in need of info and when lacking definite site addresses. There are, however, small engines that are available on individual websites for those who wish to continue searching for and accessing info while remaining confined in a tightly confined niche of ideas. Some of these smaller engines are branded by and run by major ones.

Not only do these tools make it easier for you to find what you are looking for, but they also make it unnecessary to browse the web by only entering in exact addresses. As such, users have access to a far more expansive range of options. They can see more information, connect with more companies and consumers, and have a greater impact in the digital realm overall.

For a company owner, understanding what search engines do for consumers is vital for implementing an effective online marketing campaign. When you know the value that people expect from top listings, you can make a concerted effort to provide this same value. Just as major engines are committed to helping web users find what they need, they are also designed to support ambitious, legitimate and high-value businesses in their quests to connect with targeted markets.

Read More


At Acceler8 Media our aim is always to provide customers with the best web presence possible, whilst providing an exceptional level of support and advice. This is exemplified by the experiences of North West Asbestos who tasked us with rebuilding their website and implementing a combination of SEO and Google Ads to promote the new site. The review they provided in response to their experiences makes all of our hard work worthwhile:

‘Since joining Acceler8 Media our work has increased by more than 30%. The most amazing thing about this up turn in business is that the amount we were spending on marketing prior to moving to Acceler8 was more than double what it is now. They keep in touch with us and send us a regular up dates from our advertising with them. Fully recommend them.’

Ian
North West Asbestos

Year on year, the performance of the website continues to improve and the latest Google Analytics data demonstrates the uplift in traffic:

  • 41% increase in visitors to the website compared to the same period last year.
  • 37% increase in page views compared to the previous year, due to improved content and usability on mobile devices.
  • 42% increase in new visitors to the website compared to the same period last year.

Read More



Advances in modern technology have contributed to the internet being one of the fastest and most convenient means of obtaining information. For the success of companies in a competitive environment, securing online presence and brand awareness are important to remain a cut above the rest. Learning about the benefits of Google local for business in Lancashire can assist in making informed and successful decisions.

Research has revealed that most online users look for a place when searching for information. By listing a business with Google local, companies are able to tap into these markets to increase the chance of attracting markets on an international level. Applying effective promotional strategies can aid in building targeted traffic and the success of a brand on the world wide web.

Utilizing the Google places services provides the opportunity to place an enterprise on the map. The features allow one to manage company contact information from telephone details to addresses. Online visitors who search for details that are related to the firm will have the website results produced in the search engine. The user will have the option to click on a web link or learn more about a company resource without needing a site.

Smaller enterprises can benefit from this feature as it makes for easier search results when people from a specific location are searching for related information. The service is free and can be completed with some time and knowledge in web based advertising. It serves as one of the most effective marketing options available for companies of different sizes and requirements.

Implementing the appropriate online processes assists in improving the position for the enterprise online and in the major search engines. The application of the appropriate promotional measures can boost rankings as it targets more traffic and improves the means for the company to remain visible on the internet. This resource can be used as a web based yellow pages providing the customer with a quick and convenient solution to obtain information.

A listing within the online directories makes it easier for potential customers to find businesses and to contact the company based on the information that is provided. The proper online measures must be implemented to ensure that the most successful results are produced. An added benefit of utilizing this feature is that companies without a website can sign up and obtain greater exposure.

The firm that is listed with the local feature will include marking with Google maps. Should a customer come across the company, the map function can provide exact details about its location. This is an affordable and efficient means of delivering particular details about an organization that provides maximum advertising results.

Utilizing modern features for the needs of businesses can provide endless marketing results that include online visibility and improvements in brand awareness and development. Google local is a cost effective solution serving as a directory for an organization that can be listed in an efficient and an effective manner. It is important that such features are correctly utilized to deliver the greatest web based returns.

Read More


Digital marketing tools and methods have made quite an impact on the world of business. Keeping up with the latest blogging trends in 2016 in Lancashire will ensure that business owners and professionals are better able to capitalize on new developments and changing techniques. The latest ways to attract customers or advertise a business could end up making more of a difference than you might have expected.

Digital platforms that make it easier to communicate and interact with both customers and clients have created nothing short of a revolution in terms of how businesses and professionals market themselves. Failing to properly understand a trend, overlooking the potential benefits of a new technology or relying on an outdated method for your marketing efforts can be a big mistake. It pays to keep informed regarding social media platforms and opportunities.

Attracting and acquiring new clientele and creating new business opportunities can be all but impossible for those who fail to implement an effective promotional or marketing strategy. Social media and digital marketing are never resources that should be discounted. Ensuring that you know enough to make the most of such tools could make a world of difference in terms of your marketing efforts.

Knowing too little about online publications, social media services and the latest ways to attract greater number of readers could leave you in a very difficult position. Seeking to educate yourself regarding such matters is always in your best interests. From freelance professionals to established businesses and commercial organisations, following the latest style or trend can be an important concern.

Blogs that cover a range of different topics often utilize different formats and styles. A trend that may benefit professionals and organisations within one industry could be of little practical vale for another. Ensuring that you have proper insight, knowledge and understanding of such matters can help you to make the most of your efforts and ensure your posts enjoy greater levels of success.

Online information is often the most helpful way to follow a trend or catch up on changes within the world of online publishing. A quick Internet search may be completed in just a few moments and can provide you with all that you need to know. Reading up on how others who post content online are able to keep pace with changing technology and new reader habits can be a great help.

Outdated formats and posts could end up doing more harm than good. Poor posting habits and a limited understanding of the format or service could be costing you countless business opportunities. Making every effort to learn about the habits, services and styles that will better serve your interests is often in your best interests.

Online publishing is an important tool for many businesses and professionals. Learning how to optimize the effectiveness of your efforts and habits can play a key role in ensuring greater success in the future. Learning a little more about the latest trend is always a good idea for those who use their blogs to market their products or services.

Read More


To many of us it may seem a little premature to be thinking about Christmas 2016 when we have only just started the New Year! However, this is actually the ideal time for assessing what sales were achieved through your eCommerce website and start planning improvements for your next key sales periods. To that end we have produced an informative infographic highlighting key statistics the owners of eCommerce sites will need to consider during 2016.

If you need any advice please feel free to give us a call at Acceler8 Media in the heart of Lancashire.

10 eCommerce Statistics to Consider in 2016 by Acceler8 Media

Read More