All websites can benefit from optimization processes and practices because it is the best strategy to getting your website to rank. Search engine optimization is a complex approach in which a multitude of techniques are incorporated to support the competitiveness of online pages and to get websites or social media pages noticed on the internet. Learning what are the most important SEO ranking factors can deliver the best results.

The first step to achieving successful SEO and getting your page to rank is to invest in secure website design. The page that major search engines are looking for should include a discoverable URL that makes it easier for optimization and search bots to find web pages and to understand what it is about. Websites that include an http URL code are viewed more favourably than sites without it.

The successful rank of websites is dependent on the speed at which the page loads and the overall performance of the site. Major search engine Google had announced that it would be creating its very own algorithm for the detection of page loading times. It is important that one investigate the speed at which pages load across mobile and PC applications to achieve the best results.

Incorporate mobile friendly pages ensuring that your target audience can reach your website with the convenience of their mobile devices. As more people rely on their mobile phones and tablets to access information, a failure to ensure compatibility across devices can lead to lost potential. It is simple to have a mobile compatible site and must be considered when developing online pages.

Content optimization is another important aspect of successful optimization and rank in the major search engines. The internet uses keywords or phrases and terms related to your website to track and present information. By incorporating quality content and carefully selected keywords, you can get your web pages to rank more efficiently and effectively.

Incorporate innovative strategies such as video content to appeal to more users and to support the higher ranking of websites across the search engines. As more people want their information faster and with greater excitement, videos are one way to pique interest and ensure that all persons have access to the desired information. Optimization methods include a need for videos that can be short and to the point when posted online.

Upon careful evaluation of websites, SEO is all about the user experience and whether the site includes modern and quality design features. If visitors do not click on your links, if your website takes too long to load or if you have failed to optimize your content, these factors can have a negative impact on optimization. Learning of the different strategies and how to incorporate each can make the biggest difference.

Invest in the efficient loading of pages and create a professional website that complies with the rules of the major search engines. If you are unsure of your website’s optimization, contact a professional in optimization who can create a plan to get your site to rank. These factors can help you achieve the best online results.

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The speed at which a page loads has become an important factor for any website. It has been adopted as a major ranking factor in the popular search engines heeding all website owners and developers to incorporate ease of navigation and efficient loading times. The following takes a closer look at understanding how does page speed affect your SEO?

The page speed of a website refers to the rate at which the pages load when users click on a link, the website performance, its connection to servers, and the efficiency of the browser. By incorporating analytical methods, you can learn just how fast pages load and whether it is a problem that would negatively affect search engine optimization.

Modern online websites make use of the latest tools to determine the loading times, speeds, and the functionality of their web pages. This includes the ability to detect issues in overall performance and to take corrective action that would otherwise negatively impact optimization practices. Through analytical tools, you can easily determine the site’s performance capabilities and proceed with modifications to maintain or safeguard your rank.

According to the major search engines, the speed in which web pages appear will impact overall SEO. It also affects bounce rate that has a negative impact on ranking and this is owed to the rate at which an online user will leave a page because it is too slow to appear on their mobile or desktop screens. Websites often get penalized if an average user waits more than 3 seconds to log onto a page.

Page speed is all about the user experience and if it is so highly valued, it will certainly impact optimization efforts on the internet. With tests constantly performed by major search engines, you could be investing all your time and your funds into SEO only to be restricted by the rate at which pages load online. From site creation to maintenance, it is imperative that you learn how to keep a site functional and efficient.

Optimization is all about the user experience and implementing strategies to get a website to rank as highly as possible in the major search engines. Part of the user experience is the rate at which a websites will load. Investing in a speedy website that will keep customers interested and clicking select links, is the best strategy for improving and managing optimization methods.

The rank of a website is a crucial part of optimization practices. The optimization can only be successful if the proper techniques are included and that involves the efficiency at which websites perform. Do not compromise the ranking of websites and the results that can be achieved by ignoring factors such as the rate that pages load and perform.

By incorporating insights analyses, you can get your web pages to improve the rate at which they load. These metrics are key to creating responsive and high performance pages that appeal to online users. With research and professional assistance, you can achieve the very best results to ensure your rankings are not compromised.

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With increased hype around social media and web strategies, the New Year brings with it innovative ways to capitalize on media. Content marketing in 2016 focuses on interaction and means of attracting customers with access to information quickly in an affordable manner. This includes the use of podcasts, blogs, and undiscovered steps in social media to engage both new and existing clients.
While blogs may appear to to be an outdated strategy, it has received increased attention when combined with other strategies and efforts to engage and excite online audiences. Emphasis is placed on incorporating various marketing methods and placing into a single platform for an entertaining and efficient result. Providing customers with something new and familiar has been recognized as staying above the competition.

Blogs can be used to advertise various products, services, and brands, but can be more effective when interactive features are included. Podcasts, videos, and interactive posts offer a modern platform to appeal to traffic and to provide the best advertising. While the goal is to create sales, it must be achieved by engaging with the customer and developing trust in the brand or business.

Social media remains one of the fastest growing platforms for marketing purposes as it is fast, allows for real time posts and is affordable. Unfortunately many people lose interest in more of the same and require additional features and functions to maintain interest. Focus on telling a story through a service, product or brand development rather than isolate a range through traditional promotional methods.

Create innovative and unique brand awareness using platforms such as Instagram through story telling. This includes the balanced use of imagery or video marketing to attract customers and appeal to the emotion of online users. It creates a more memorable experience when the brand is associated with a particular tale and allows individuals to connect with the advert on a personal level.

Make sales easier and more efficient for the buyer by incorporating web strategies that can be easily accessed by mobile devices. Social media has been incorporated by many companies for the purchase of goods by commenting on particular products and allowing for the secure of a deal. Buying options may be linked to an application offering clients flexible solutions and security to encourage continued buying activity and business recommendations.

The digital and fast pace of communication mean that more people are interested in obtaining information or purchasing goods in a quick and simple manner. It is important to be innovative, but not to complicate the process involved in extracting data or conducting a sale. Careful use of video while including high quality descriptions prove most favorable for the modern online user.

Content is one of the most important strategies that must be adopted by all companies in the advertising of products and services. This includes associated brands with particular national days, emotions and innovative steps to attract and retain consumers. Brand development relies on effective interaction with the customer that can be achieved through effective story telling and access to accurate and updated information.

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Acceler8 Media are Website Design Professionals in Lancashire who can Make Your Online Presence Known:

Having an online presence has never been as important as it is right now. Company websites are an essential part of marketing, and can increase sales and customers. But if you don’t know where to start when it comes to building a website, we can help you find the best website design in Lancashire, who will give you exactly the type of website you want.

Why is a Website Important

What is the number one way people find products or services they want to spend their money on? While it used to be word of mouth, it is now online. Millions and millions of searches for any service or product you can imagine are made on Google everyday. The one and only way to capitalize off of that is to have a website. But as the web becomes bigger and more complex, it takes the right sort of site to catch someone’s attention online.

Looks Matter

When company websites were first around, pretty much anyone could sign up for a simple, pre-made template site and do pretty well. Now in order to keep someone on your site, it has to have a great deal of detail put into it. You’ll need:

  • An organized layout that makes finding things easy
  • A simple design that isn’t too crowded, but gives customers all the details they need in one place
  • An attractive design that will fit your company, service, message and brand
  • A site that’s html coded from scratch – one that will be possible to update in the future when you need to

That’s a long list of requirements when you don’t know the first thing about web design! You want web design professionals in Lancashire that will listen to what you want, know what your company needs, and know the latest web design techniques.

Professional Difference

Putting together a website is no small task. Not only do you need to gather, organize and categorize all the information you’ll need online, it has to be readable to your customer, the website, and the search engines. A crowded website with crowded information and code will never look good online, so this is when hiring a professional makes a true difference. Here’s just a small preview of what a professional web designers in Lancashire can give you:

  • A meeting or outline to discuss exactly the message you want your website to send in its design and structure.
  • Options. A great professional will know what works and be able to give you options and choices in layout, design and style.
  • Style. You can tell when a website has been designed professionally. It’s menus and information work together harmoniously, to give your clients the best experience possible.
  • Originality. Stand out from all the cookie cutter competition with a design that no one else will have.

When you hire a professional web designer in Lancashire, you’re getting quality service. Trust Acceler8 Media to help you find the best, and help your company be at its best.

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However much you try and educate people and inform them of the importance of having a mobile friendly website there are still plenty who fail to move with the times. Acceler8 Media only ever build mobile optimised websites and our customers throughout Lancashire have been reaping the rewards in their Google rankings.

Have a look at some of the stats in this wonderful infographic and see how important mobile device usage has become for internet users. Don’t miss the boat. Make sure your website is benefiting from the burgeoning amounts of mobile traffic.

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For every customer we speak to who is happy with the provider of their website, there is always another who is keen to recount their tales of woe. It never ceases to amaze me how many times we come across shockingly bad websites, produced by the same local businesses, still churning them out, week after week. Since day one at Acceler8 Media Web Design we have always maintained the quality of the work we produce and vowed never to resort to the levels of churn which litters the internet.

Website Getting You Down

We understand that small businesses and tradesmen have budget constraints and we are more than capable of offering competitive solutions in this marketplace. However, just because your budget is limited doesn’t mean you have to have a poor website. Probably the main offenders for producing over priced and inferior quality work are directory companies. They have a large customer base which has been built up on the back of their now dying main product. In an attempt to try and revert the terminal decline of their businesses they are reliant on their salesforce to push these products onto their customers as an alternative to print. Unfortunately, all of their sites tend to b e developed in Asia, using templated designs and badly written, generic content.

In 2015 and beyond the first port of call for the majority of new or potential customers is your website. This is your shop window and the opportunity to showcase your skills and level of workmanship. If the user doesn’t like what they see, they will go straight back onto Google and look for one of your competitors. The one bonus of having a website with a directory company is that there is very little possibility of it being found via Google and portraying your business in a poor light.

OK. So you’ve bought into the fact that your website needs to look the part as well as perform on Google, but you are still not convinced that Acceler8 Media can offer you a cost effective solution compared to the local website, churn factory? To keep things simple I have sourced two websites for similar businesses in Lancashire as a direct comparison. Have a look and see which one you would choose:

Lancashire Landscaping

Tottington Landscaping

I’m hoping that you preferred Lancashire Landscaping, which has far more functionality and is aesthetically far superior? If so, you would probably be very surprised to know that it was actually £120 cheaper to build than the competitor site, with a management fee of half the price.

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Unless you have been living in a cave for the past couple of months you will be fully aware that Google made a significant change to it’s ranking algorithm on the 21st April. The change was based on a websites ability to render correctly on a smart phone or other mobile device and was subtly nicknamed Mobilegeddon. Although there seemed to be very little impact on rankings initially we are starting to see sites fall foul of the new algorithm and drift down the page for important searches.

None of our customers have seen a negative impact on their positioning as a result of the changes and to the contrary some are even benefiting from the competition not being mobile friendly. We have seen some of our recent web design projects for businesses in Blackburn and Darwen shoot up the rankings quicker than expected, purely on the basis that many of the competitor sites were non responsive.

Mobilegeddon by the Numbers

  • There was an overall decrease in the number of non-mobile-friendly websites in the first three search engine results pages (SERPs) of 21 percent.
  • There was a decrease of 17.3 percent in non-mobile-friendly sites on the first page of search results.
  • Non-mobile-friendly sites decreased by 20.7 percent and 25.2 percent on pages two and three of search results.
  • What you need to know: websites that do not pass the “mobile-friendly” test are dropping fast out of the first three pages of search results.

Before the update, Google was already taking mobile responsiveness into account as a ranking factor. This update was said to only impact mobile searches, but you can bet that all searches are being affected in some way, or will be soon

As the web continues to be viewed and consumed on all kinds and sizes of devices, web development companies and webmasters will need to keep up with mobile web trends to ensure their websites can be viewed on multiple platforms.

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Over the years we have produced numerous websites which allow clients to sell their products online. Historically this has been a difficult process, requiring large financial commitment. However, more recently different content management systems have developed their own or 3rd party extensions which allow people to sell their products safely and securely. Although this has made the process far simpler and more accessible to smaller businesses it is difficult to categorise these sites as true ecommerce.

The team at Acceler8 tend to classify smaller projects such as Woocomerce and other similar systems as ‘online shops’. To reach the higher echelons of ecommerce we are really looking to implement a fully customisable system such as Magento, which offers a truly flexible platform with unlimited options. When Magento is implemented correctly it isn’t merely a list which allows people to choose an item, it guides customers intuitively to the point of sale. So, although a shopper in Lancashire may have a very definite idea as to what they are looking to purchase, a properly designed ecommerce site offers them relevant, alternative products, thus increasing the chances of making a sale.

The beauty of a fully functional ecommerce site is that although you may be based in a small town such as Darwen or Chorley, you can reach and sell to a national or even international audience. With the power of the internet and a well though out strategy, the World is literally your oyster!

At Acceler8 Media we believe that the World is over flowing with unfulfilled ideas and we make it our job to realise them. Give us a call and lets see if one of our team can help make your dreams a reality!

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