Everyone should be familiar with how important SEO is for business. The goal is to enhance your visibility, traffic, and rankings within search results of Google. The ever-changing market and Search Engine trends have brought something new to the fore – Google Local SEO.

Google local SEO is where you use your My Business page on Google to appear on the first page of search results for your services as a mapped location.

There are basically three reasons people use the internet: for entertainment, solving a problem, or looking for service or business. Your business or someone else’s can be the solution to someone’s problem.

With some hard work and SEO optimisation, you could rank well in the search listings. The best way to rank well is using Google local places. Along with SEO, digital marketing services and campaigns, a simple Google Places listing boosts your online presence proving to be invaluable to business – Google Local SEO.

GOOGLE LOCAL SEO IN 2019:

Google maps help in directions, and if you know about Google maps marketing, you are already familiar with the concept of Google places. When your business is searched, it adds a box to the right side of the search results displaying all the necessary details. Google Local SEO shows on the Google maps. The most beneficial aspect about Google local SEO is the improved search ranking.

Google is the key place people go to look for answers. 3.5 billion searches happen every single day. On average, approximately 97% of consumers browse for local businesses online. Through both organic and paid searches. Google can substantially impact your brand awareness and customer traffic.

With increasing competition and businesses popping up, the need to know about businesses in the area has become a necessity in 2019. Google places let us see what we need near us. Google Local allows your business to be verified on Google places. It gives trust and confidence to Google that you are a legitimate and trustworthy company that provides its services.

The aim of all businesses is to be ranked among legitimate and trusted companies.

Be found in local search

Businesses need to create a place for themselves in the Google Local results with the growing competition and keep up with it. Google Places help you in creating a true online presence. It is an online tool allowing your local businesses to be listed on Google Maps and display information about businesses to their customers.

Take an example and search for a specific restaurant. You will see that the left side of the browser shows all the details – address, contact number, opening hours, website and direction to the place. No business, be it retail, dining or anything would want to ignore the chance of getting listed.

Google maps can make or break your access and reach to potential customers. Apart from getting listed, using Google Local SEO can display reviews of your services as well.

Local SEO Is Key For Mobile Traffic

Anybody with a smart device or any platform can access Google maps. According to stats, 85% of small setups and businesses value local traffic, but only half of the companies have updated local listings online. Therefore, the majority of firms that have been checked do not have correct business information.

With the help of Google local, customers can find you easily and much faster. Often, Facebook or Google business pages are used by customers to find solutions to their problem. When you optimise each of your online profiles, it contributes to your overall Google local SEO.

When search engines like Google see the use of consistent information across the online platforms, it is taken as a high ranking factor for their search results. Google Local pages for businesses often appear at the top of Google’s search results page.

What Does Local SEO Do For Your Business?

Optimising your Google Local SEO not only ranks you in top search results but secures and protects your online business brand identity.

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Imagine trying to look for something on the web without having a clear idea of what you are looking for, or the web address of the company or organisation that you really want to connect with. No imagine trying to find what you want without the benefit of any formal search tool. If you have ever asked the question, “What is a search engine?”, you’re soon to learn that rely on tools like this one all day long, each and every day.

Search engines are platforms that are designed to help web users navigate the Internet. At their most basic, they are systems that generate lists of needs-specific responses based upon simple queries. For instance, if you are looking for a plumber in your area, you might key in terms relating to this profession along with terms that are specific to your geographic location.

At their inception, these platforms were quite simple and ran on very basic and easy to manipulate algorithms. Many company owners found that through manipulation, they could easily get their websites to the top of results so that they were most likely to be seen by interested prospects. This, however, did not provide a lot of value to consumers given that most search results pages were littered with info from unethical or otherwise undesirable companies.

Now, however, the algorithms used for this purpose are incredibly complex and constantly changing. Efforts to manipulate the way to the top of search results pages are ineffective and likely to land businesses with painful penalties. When web users take advantage of these platforms, they now have the benefit of truly needs-specific results and a lot of high-value and reliable information.

In fact, these platforms have also made a concerted effort to provide consumers with value in other ways. For instance, not only can you use them to look up websites according to search topics, but you can also receive ratings and reviews of different service and information providers. This makes it infinitely easier to make informed hiring or purchasing decisions, even with limited or no prior interactions with specific online service providers.

Major engines are the platforms that people go to automatically when in need of info and when lacking definite site addresses. There are, however, small engines that are available on individual websites for those who wish to continue searching for and accessing info while remaining confined in a tightly confined niche of ideas. Some of these smaller engines are branded by and run by major ones.

Not only do these tools make it easier for you to find what you are looking for, but they also make it unnecessary to browse the web by only entering in exact addresses. As such, users have access to a far more expansive range of options. They can see more information, connect with more companies and consumers, and have a greater impact in the digital realm overall.

For a company owner, understanding what search engines do for consumers is vital for implementing an effective online marketing campaign. When you know the value that people expect from top listings, you can make a concerted effort to provide this same value. Just as major engines are committed to helping web users find what they need, they are also designed to support ambitious, legitimate and high-value businesses in their quests to connect with targeted markets.

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Advances in modern technology have contributed to the internet being one of the fastest and most convenient means of obtaining information. For the success of companies in a competitive environment, securing online presence and brand awareness are important to remain a cut above the rest. Learning about the benefits of Google local for business in Lancashire can assist in making informed and successful decisions.

Research has revealed that most online users look for a place when searching for information. By listing a business with Google local, companies are able to tap into these markets to increase the chance of attracting markets on an international level. Applying effective promotional strategies can aid in building targeted traffic and the success of a brand on the world wide web.

Utilizing the Google places services provides the opportunity to place an enterprise on the map. The features allow one to manage company contact information from telephone details to addresses. Online visitors who search for details that are related to the firm will have the website results produced in the search engine. The user will have the option to click on a web link or learn more about a company resource without needing a site.

Smaller enterprises can benefit from this feature as it makes for easier search results when people from a specific location are searching for related information. The service is free and can be completed with some time and knowledge in web based advertising. It serves as one of the most effective marketing options available for companies of different sizes and requirements.

Implementing the appropriate online processes assists in improving the position for the enterprise online and in the major search engines. The application of the appropriate promotional measures can boost rankings as it targets more traffic and improves the means for the company to remain visible on the internet. This resource can be used as a web based yellow pages providing the customer with a quick and convenient solution to obtain information.

A listing within the online directories makes it easier for potential customers to find businesses and to contact the company based on the information that is provided. The proper online measures must be implemented to ensure that the most successful results are produced. An added benefit of utilizing this feature is that companies without a website can sign up and obtain greater exposure.

The firm that is listed with the local feature will include marking with Google maps. Should a customer come across the company, the map function can provide exact details about its location. This is an affordable and efficient means of delivering particular details about an organization that provides maximum advertising results.

Utilizing modern features for the needs of businesses can provide endless marketing results that include online visibility and improvements in brand awareness and development. Google local is a cost effective solution serving as a directory for an organization that can be listed in an efficient and an effective manner. It is important that such features are correctly utilized to deliver the greatest web based returns.

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Google has just released their annual ‘consumer barometer’ showing how people throughout the World are using the internet and how usage habits have been changing over time. There are some fantastic insights within the data and it only serves to reinforce the justification for the recent mobile friendly algorithm update, dubbed ‘mobilegeddon’.

You can have a look at UK specific stats here and as I am sure you know these will be as applicable in Lancashire as they are in London.

We all know that smartphone and tablet usage has been growing steadily each year. Making sure that your website is mobile and tablet compatible has never been more important than it is now, and it will only continue to become more important every year.

WHAT IS RESPONSIVE WEB DESIGN?

Responsive Web Design is a recent way of approaching web design. What it aims to do is to make your website respond to the size of the screen it is being displayed on, changing the layout of the site to suit the device.

Put simply, responsive web design makes sure that your website looks great no matter what.

WHY CHOOSE RESPONSIVE DESIGN?

Put simply, having a responsive website design ensures that you don’t miss out on the large amount of mobile users who may wish to visit your site. A website that is not mobile compatible will be losing a lot of views (or customers in the case of eCommerce sites) that you would otherwise be getting.

WHAT ABOUT M. OR MOBILE. SUBDOMAINS?

Although have a mobile version of your website in an m. subdomain (example m.facebook.com) can certainly fill the need for a mobile website, these seperate mobile websites come with their share of problems.

Essentially, these sorts of mobile websites are basically a seperate website. As a result, they’re more costly to create than simply making your existing website responsive. They also double the time to maintain than a responsive website, due to being a seperate site.

There is also the possibility of being penalized for duplicate content if it’s not set up correctly, which can drastically hurt your SEO efforts.

Ultimately, if you are based in Blackburn with Darwen or maybe Burnley or Preston, there is no better solution for making your website responsive than contacting Acceler8 Media.

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