Technology is advancing at such a rapid rate that many devices actually become obsolete before their expected lifespans have been reached. Few people are connecting to the web using old, conventional computers. Even stationary, all-in-one systems are largely used for gaming purposes. As such, if you want to use your website to connect with the largest group of consumers possible, you have to make sure that this platform is built to accommodate a vast and fast-growing range of devices. If you have every wondered, what is a responsive website, then the information that follows will help clear things up a bit.

In years past, websites were designed to be read and used largely on full-size computers and laptops. They simply weren’t coded for use on mobile phones or tablets. Smaller screen sizes made them too small to be viable and efficient. Moreover, certain features simply weren’t accessible. This is only an issue if a website was capable of showing up on one of these small-screen devices.

Think about how your customers are likely to access your site. Given the nature of your services or products, it may be best for people to connect online while on the go. In most cases, people are connecting with companies via their smartphones.

You should note that there are also a number of things that company owners commonly do to get their clients engaged online. For instance, if you intend to have an app, you will want your application to coordinate seamlessly with or perfectly complement your site. Having a mobile app is rarely sufficient for meeting all the needs of your market. Information that cannot be accessed on an app will likely be searched for on the traditional website.

Responsiveness is not something that you want to think about after already having designed your web pages. This is because it is far cheaper to hire a company that can get this aspect of the coding and design process right from the outset than it is to go back and fix areas of insufficiency once these have already been built in. You will save more money over the long run by simply budgeting for a reputable designer from the outset.

It is vital to understand that optimising your web pages will not be possible if these are not responsive. This is currently one of the top factors that search engines are looking at when indexing pages. They want to know that their users will be able to access the available links to get the information they need.

When SEO tactics aren’t working, upgrading to a responsive site design may be the needed solution. Once the accessibility and viability of an outdated site is improved, it will often rank a lot better. Responsiveness is definitely something you want to think about if your site hasn’t been seriously upgraded in some years.

Companies offering these services can actually help you with many aspects of the design and online marketing process. From SEO to content curation and more, these entities act as one stop shops for helping companies get websites and then get these sites noticed. Working with these agencies is often the best way to establish an affordable, seamless and truly effective plan for entering the digital arena.

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What is responsive website design?

Responsive web designs are a system used to guarantee that a site shows up precisely on a mixture of distinct gadgets. As such, your site knows when it is being shown on a mobile phone or device (e.g. an iPhone, iPad or Android device) and consequently reverts automatically to touch friendly functionality.

Why We Use Responsive Web Design in Glorious Burnley, Lancashire?

There are two main reasons:

The people who use your site are visiting at different times from different devices, in different locations. For example if someone visits your site whilst they are sat at a bus stop in Burnley, chances are they will need web design which is mobile friendly. It makes sense that you can guarantee that your site looks its best and works perfectly, whilst being shown on all types of device, be it a PC, tablet or the latest smart phone. Google recently produced a report on the basic pattern of “multi-screen purchasing” and the significance of your site being viewed effectively on all screen sizes.

The main outcome was that Google will rank you higher! Google realises that near to 50% of the people who use their site are on mobile devices and mainly smart phones. It makes sense that these users would be hoping to see websites that are mobile friendly when trying to navigate the website. Thus it is to Google’s greatest advantage to downgrade ineffective an non-responsive websites and promote those which are easy to use.

Is my WordPress site responsive? How do I tell?

Straightforward, load it up on any smart phone or tablet device. Does it look simply like it does on a computer, but all squashed down and difficult to navigate? If this is the case then your site is not responsive, nor is it mobile friendly. However, if your site is showing up differently than the desktop form and is anything but difficult to explore on any type of touch screen, you have yourself a fully responsive site!

Another test is to use Chrome or Firefox and dragging the window to see if the website changes. When you resize the screen down to the width of a smart phone or tablet you ought to see your responsive site change over into the new responsive layout immediatley. Give it a go on this site and see for yourself.

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The straightforwardness with which guests can explore your site dictates whether you get the customer or a lost lead.

Positive client encounters have direct impact for Search Engine Optimization (SEO) as well. Google eventually needs to rank local websites that individuals find enlightening, as well as simple to explore, and their algorithm is equipped to a limited extent towards that.

So how does the experience of the user apply towards single and numerous page web design layouts? There is no right reply on this front. Well composed single page websites can have an instinctive transition, making the procedure of getting key data simple. In any case, we always have to look for a balance. When you have larger quantities of data for the user to explore, a multi-page configuration is liable to make a superior experience for your users.

A good guideline that we use to advise our clients in Ramsbottom and throughout Lancashire – if looking through your single page site starts to feel confusing or difficult, its in all likelihood time to change to a multi-page website design.

SEO is the key to the promotion of your website. It’s additionally frequently overcomplicated to the point of ludicrousness.

In actuality, an extensive amount of SEO is from the nuts and bolts of the initial web design. Keeping in mind there’s not space to dig into the points of interest in this article, I would like to concentrate on how your decision of configuration can influence Google’s “feeling” of your site.

It is simpler to target individual specialist words on a for each page premise with a changeable page outline, possibly prompting various rankings for particular ‘long tail’ catchphrases. For instance, you could have a page focusing “on the best material for your lawn” while another targets “how to build a new shed”. These are particular expressions, both of which are connected however will contain diverse data. Google adores this.

In the mean time, focusing on unmistakable keywords on a one page outline can rapidly get untidy. While a one page layout can rank well for numerous firmly related essential words, Google is far more averse to distribute various related catchphrases to your site’s single page.

Besides, the absence of accessible space in a one page layout could imply that the magic words you endeavor to rank for are contained inside paragraphs and that aren’t sufficiently long to be of much genuine quality (in Google’s algorithmic eyes).

In principle, a multi-page WordPress layout gives your site various shots of being positioned for different words. There are numerous components to consider, and it can rapidly get to be overpowering, so my recommendation is to concentrate on what you believe is best for the target user.

At last, Google is attempting to implement algorithms that present the most instinctive, instructive and applicable websites and their pages on their results pages. So instead of concentrating vigorously on SEO, concentrate on furnishing your guests with the most intuitive layout and design. Some people in Ramsbottom like a one page option whereas others go for multiple pages as these are right for their business.

Matt Cutts, leader of the webspam group at Google, has remarked and delivered a feature on this exact topic. To put it plainly, you ought to be constructing your site for your clients instead of Google and other search engines.

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For every customer we speak to who is happy with the provider of their website, there is always another who is keen to recount their tales of woe. It never ceases to amaze me how many times we come across shockingly bad websites, produced by the same local businesses, still churning them out, week after week. Since day one at Acceler8 Media Web Design we have always maintained the quality of the work we produce and vowed never to resort to the levels of churn which litters the internet.

Website Getting You Down

We understand that small businesses and tradesmen have budget constraints and we are more than capable of offering competitive solutions in this marketplace. However, just because your budget is limited doesn’t mean you have to have a poor website. Probably the main offenders for producing over priced and inferior quality work are directory companies. They have a large customer base which has been built up on the back of their now dying main product. In an attempt to try and revert the terminal decline of their businesses they are reliant on their salesforce to push these products onto their customers as an alternative to print. Unfortunately, all of their sites tend to b e developed in Asia, using templated designs and badly written, generic content.

In 2015 and beyond the first port of call for the majority of new or potential customers is your website. This is your shop window and the opportunity to showcase your skills and level of workmanship. If the user doesn’t like what they see, they will go straight back onto Google and look for one of your competitors. The one bonus of having a website with a directory company is that there is very little possibility of it being found via Google and portraying your business in a poor light.

OK. So you’ve bought into the fact that your website needs to look the part as well as perform on Google, but you are still not convinced that Acceler8 Media can offer you a cost effective solution compared to the local website, churn factory? To keep things simple I have sourced two websites for similar businesses in Lancashire as a direct comparison. Have a look and see which one you would choose:

Lancashire Landscaping

Tottington Landscaping

I’m hoping that you preferred Lancashire Landscaping, which has far more functionality and is aesthetically far superior? If so, you would probably be very surprised to know that it was actually £120 cheaper to build than the competitor site, with a management fee of half the price.

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Unless you have been living in a cave for the past couple of months you will be fully aware that Google made a significant change to it’s ranking algorithm on the 21st April. The change was based on a websites ability to render correctly on a smart phone or other mobile device and was subtly nicknamed Mobilegeddon. Although there seemed to be very little impact on rankings initially we are starting to see sites fall foul of the new algorithm and drift down the page for important searches.

None of our customers have seen a negative impact on their positioning as a result of the changes and to the contrary some are even benefiting from the competition not being mobile friendly. We have seen some of our recent web design projects for businesses in Blackburn and Darwen shoot up the rankings quicker than expected, purely on the basis that many of the competitor sites were non responsive.

Mobilegeddon by the Numbers

  • There was an overall decrease in the number of non-mobile-friendly websites in the first three search engine results pages (SERPs) of 21 percent.
  • There was a decrease of 17.3 percent in non-mobile-friendly sites on the first page of search results.
  • Non-mobile-friendly sites decreased by 20.7 percent and 25.2 percent on pages two and three of search results.
  • What you need to know: websites that do not pass the “mobile-friendly” test are dropping fast out of the first three pages of search results.

Before the update, Google was already taking mobile responsiveness into account as a ranking factor. This update was said to only impact mobile searches, but you can bet that all searches are being affected in some way, or will be soon

As the web continues to be viewed and consumed on all kinds and sizes of devices, web development companies and webmasters will need to keep up with mobile web trends to ensure their websites can be viewed on multiple platforms.

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