Technology is advancing at such a rapid rate that many devices actually become obsolete before their expected lifespans have been reached. Few people are connecting to the web using old, conventional computers. Even stationary, all-in-one systems are largely used for gaming purposes. As such, if you want to use your website to connect with the largest group of consumers possible, you have to make sure that this platform is built to accommodate a vast and fast-growing range of devices. If you have every wondered, what is a responsive website, then the information that follows will help clear things up a bit.

In years past, websites were designed to be read and used largely on full-size computers and laptops. They simply weren’t coded for use on mobile phones or tablets. Smaller screen sizes made them too small to be viable and efficient. Moreover, certain features simply weren’t accessible. This is only an issue if a website was capable of showing up on one of these small-screen devices.

Think about how your customers are likely to access your site. Given the nature of your services or products, it may be best for people to connect online while on the go. In most cases, people are connecting with companies via their smartphones.

You should note that there are also a number of things that company owners commonly do to get their clients engaged online. For instance, if you intend to have an app, you will want your application to coordinate seamlessly with or perfectly complement your site. Having a mobile app is rarely sufficient for meeting all the needs of your market. Information that cannot be accessed on an app will likely be searched for on the traditional website.

Responsiveness is not something that you want to think about after already having designed your web pages. This is because it is far cheaper to hire a company that can get this aspect of the coding and design process right from the outset than it is to go back and fix areas of insufficiency once these have already been built in. You will save more money over the long run by simply budgeting for a reputable designer from the outset.

It is vital to understand that optimising your web pages will not be possible if these are not responsive. This is currently one of the top factors that search engines are looking at when indexing pages. They want to know that their users will be able to access the available links to get the information they need.

When SEO tactics aren’t working, upgrading to a responsive site design may be the needed solution. Once the accessibility and viability of an outdated site is improved, it will often rank a lot better. Responsiveness is definitely something you want to think about if your site hasn’t been seriously upgraded in some years.

Companies offering these services can actually help you with many aspects of the design and online marketing process. From SEO to content curation and more, these entities act as one stop shops for helping companies get websites and then get these sites noticed. Working with these agencies is often the best way to establish an affordable, seamless and truly effective plan for entering the digital arena.

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However much you try and educate people and inform them of the importance of having a mobile friendly website there are still plenty who fail to move with the times. Acceler8 Media only ever build mobile optimised websites and our customers throughout Lancashire have been reaping the rewards in their Google rankings.

Have a look at some of the stats in this wonderful infographic and see how important mobile device usage has become for internet users. Don’t miss the boat. Make sure your website is benefiting from the burgeoning amounts of mobile traffic.

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Google has just released their annual ‘consumer barometer’ showing how people throughout the World are using the internet and how usage habits have been changing over time. There are some fantastic insights within the data and it only serves to reinforce the justification for the recent mobile friendly algorithm update, dubbed ‘mobilegeddon’.

You can have a look at UK specific stats here and as I am sure you know these will be as applicable in Lancashire as they are in London.

We all know that smartphone and tablet usage has been growing steadily each year. Making sure that your website is mobile and tablet compatible has never been more important than it is now, and it will only continue to become more important every year.

WHAT IS RESPONSIVE WEB DESIGN?

Responsive Web Design is a recent way of approaching web design. What it aims to do is to make your website respond to the size of the screen it is being displayed on, changing the layout of the site to suit the device.

Put simply, responsive web design makes sure that your website looks great no matter what.

WHY CHOOSE RESPONSIVE DESIGN?

Put simply, having a responsive website design ensures that you don’t miss out on the large amount of mobile users who may wish to visit your site. A website that is not mobile compatible will be losing a lot of views (or customers in the case of eCommerce sites) that you would otherwise be getting.

WHAT ABOUT M. OR MOBILE. SUBDOMAINS?

Although have a mobile version of your website in an m. subdomain (example m.facebook.com) can certainly fill the need for a mobile website, these seperate mobile websites come with their share of problems.

Essentially, these sorts of mobile websites are basically a seperate website. As a result, they’re more costly to create than simply making your existing website responsive. They also double the time to maintain than a responsive website, due to being a seperate site.

There is also the possibility of being penalized for duplicate content if it’s not set up correctly, which can drastically hurt your SEO efforts.

Ultimately, if you are based in Blackburn with Darwen or maybe Burnley or Preston, there is no better solution for making your website responsive than contacting Acceler8 Media.

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