As the owner of a small-sized or micro-business, creating a website for your operations is critical. Even though you are working on a minute scale, all of your clients and prospective clients will likely be internet users. You’re going to need a platform that they can use to learn more about your products and services, inform their purchase decisions, and even complete important transactions. Understanding this, you may be asking the question, “What is a self build website?”. Following are several important facts about these platforms that can help you determine whether or not they’re right for you.

This is a website that you will be building on your own. The good news is that there are a number of companies that have broken down, simplified and streamlined this process. As a result, people are able to create the functional platforms they need for their businesses, even though they might not have a lot of IT knowledge or experience.

Every site needs a hosting service. This is the company that will make your site go live. When choosing a hosting provider, find out about its level of overall reliability. Most companies advertise themselves as having 99 percent uptime or higher, but the reality is that most of their website and services go down at some point. You can read ratings and reviews for these companies to know more about their actual performance and to see whether or not this lines up with their marketing claims.

Many hosting companies offer tools to assist their clients in these efforts, particularly when purchasing hosting packages. In fact, you may be able to find an all-inclusive hosting plan that includes a domain name and many other resources and features that your site is ultimately going to need.

There are also third-party services that offer comprehensive self-build tools for ambitious business owners. These are often the most cost-effective choice given that you will not need to work with any additional providers. You can easily calculate the total upfront cost of these projects.

When using services that specialise in the provision of self-build tools, however, you should know that you will likely be choosing from a very limited range of potential site designs. Even though there will be a number of templates at your disposal, it won’t be long before you run into a website that looks almost exactly like your own.

For company owners with unique web pages, it is generally best to work with web design companies. You are not going to get the same level of originality, aesthetics, or overall site functionality by attempting to do this on your own. Design companies have in-house teams that can handle ever aspect of this process with expertise. Using these entities, however, is going to be far more costly than working on your own.

Another thing that you have to think about when deciding whether or not to self-build is the need for technical optimisation. When sites are coded properly from the very outset, it is much easier and cheaper to optimise these platforms for search engines. The costs of correcting minor coding issues further down the road can be quite high. Moreover, built-in errors can make it much harder for you to get your web pages published at the very top of search engine results.

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Perhaps you just started your business or you are in need of a better website, so people can get more engaged with what you have to offer to them. We all heard about web designers and if you looked into working with one, you know the costs can also vary greatly. You may wonder why is that and what do they offer that calls for different costs. Mainly, the difference comes from how they create the websites – either bespoke sites or template based ones. Let’s see what is a bespoke website next.

First, you will need to decide if you want a website created using templates or a bespoke one. The first option will be cheaper and faster, and you may be able to alter the templates a bit, but it will not be original.

A bespoke website is a custom-made one, from scratch, exactly how you want it to be to suit your needs and vision. This term is widely used, mostly for clothing or computer programs, all adapted and designed for a specific user.

Secondly, you need to be very aware of the pros and cons of using a tailored page versus a customisable theme. For instance, if your site will require complex functionality or you are expecting high traffic, it is best to choose a custom-made website. However, keep in mind that this might take a bit longer to build and you need to consider the cost of this. Also, based on the complexity of your site, it might even require ongoing maintenance, which will add to the cost.

If you do not want anything special for your website, or are just starting out and want to see how it goes before investing in a more costly site, you may opt for a themed site. Moreover, remember that these types of websites can limit the functionality and design, in case you want some updated after a while. They also require quite a few plugins and you will need a developer for this. In the long run, it may even get to cost around the price you would pay for a tailored site.

There is also another option, which is basically a combination of the two choices from above. It starts with a starter theme of your choosing, which will have minimal coding. After that, you can start to design your website as you like by adding more code to it. It is particularly convenient as the cost will be lower than the one for a 100% webpage, and your site will only have the code that you need to use.

When deciding if you will go with a bespoke site or a customisable theme one, choose to talk to a web designer first. Tell him or her the ideas you have, the goals for the page, timeframes and budget, and you will figure out together which would be the best approach.

Make sure you do your research as well, as some developers may present you with a bespoke site, but in reality there is a theme imported and some alterations done. Ask to see various designs and be specific about what you want when choosing a custom-made site.

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WordPress has become the most popular and simple to use online platform for creating a website or a blog. The content management software has been commonly used by businesses and individuals who are interested in developing functional online pages that can be customised to represent their very needs. Understanding what is a Worpress website can help you make the best decisions for your online requirements.

The popular platform has been around for some time, originally developed in 2003, it has since undergone significant transformation to provide users greater flexibility and control over their web pages. Having developed a major following and a large community, more people are investing in the platform. It is also considered a more affordable option for creating your own web address and presence.

WordPress offers it users a content management system that provides individuals the opportunity to modify their site as they deem fit. Originally, users were restricted to creating blogs using this platform, however the introduction of various themes, plugins and similar features have made WordPress a top choice for developing both impressive websites and personal blogs. You can create any website of your choosing with the endless options that are presented online.

You can develop incredible online pages including eCommerce, forums and all types of media that can be used for various marketing purposes. Depending on the purpose for the site and the amount of flexibility you wish to exercise over your domain, you will need to choose between a . Org or a . Com address. A . Com address will offer a paid service while a . Org site provides more control.

To own your own website, you will have to invest in a . Org site that can easily be achieved by purchasing your very own domain name and hosting address. Everyone can use the site for a variety of purposes from individuals for personal blogs with regular updates to businesses looking to advertise its brand, products and services in an efficient and cost effective way. There are many government websites that have also been powered by WordPress.

With more than 30% of websites on the internet using the platform, it provides users incredible website building functions and a CMS or content management system. The popularity is owed to the ability to create multiple websites with this source and you are not limited to blogs. The site also offers resources and support you can easily access if you need help along the way.

This platform does offers users a basic or a standard site that can be used for free. This means you may download and install the software to start creating and running your online pages without having to pay for it. You will have to pay for the domain and hosting service that you will find with many supported providers.

If you are looking for a platform you can trust to start your very own site, the WordPress is a good start. The platform makes it easier to produce an authentic online presence that you can trust and your potential online audience will appreciate. Whether a blog, forum or business profile, use the modern site to create a powerful and dynamic presence today.

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Technology is advancing at such a rapid rate that many devices actually become obsolete before their expected lifespans have been reached. Few people are connecting to the web using old, conventional computers. Even stationary, all-in-one systems are largely used for gaming purposes. As such, if you want to use your website to connect with the largest group of consumers possible, you have to make sure that this platform is built to accommodate a vast and fast-growing range of devices. If you have every wondered, what is a responsive website, then the information that follows will help clear things up a bit.

In years past, websites were designed to be read and used largely on full-size computers and laptops. They simply weren’t coded for use on mobile phones or tablets. Smaller screen sizes made them too small to be viable and efficient. Moreover, certain features simply weren’t accessible. This is only an issue if a website was capable of showing up on one of these small-screen devices.

Think about how your customers are likely to access your site. Given the nature of your services or products, it may be best for people to connect online while on the go. In most cases, people are connecting with companies via their smartphones.

You should note that there are also a number of things that company owners commonly do to get their clients engaged online. For instance, if you intend to have an app, you will want your application to coordinate seamlessly with or perfectly complement your site. Having a mobile app is rarely sufficient for meeting all the needs of your market. Information that cannot be accessed on an app will likely be searched for on the traditional website.

Responsiveness is not something that you want to think about after already having designed your web pages. This is because it is far cheaper to hire a company that can get this aspect of the coding and design process right from the outset than it is to go back and fix areas of insufficiency once these have already been built in. You will save more money over the long run by simply budgeting for a reputable designer from the outset.

It is vital to understand that optimising your web pages will not be possible if these are not responsive. This is currently one of the top factors that search engines are looking at when indexing pages. They want to know that their users will be able to access the available links to get the information they need.

When SEO tactics aren’t working, upgrading to a responsive site design may be the needed solution. Once the accessibility and viability of an outdated site is improved, it will often rank a lot better. Responsiveness is definitely something you want to think about if your site hasn’t been seriously upgraded in some years.

Companies offering these services can actually help you with many aspects of the design and online marketing process. From SEO to content curation and more, these entities act as one stop shops for helping companies get websites and then get these sites noticed. Working with these agencies is often the best way to establish an affordable, seamless and truly effective plan for entering the digital arena.

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Acceler8 Media are Website Design Professionals in Lancashire who can Make Your Online Presence Known:

Having an online presence has never been as important as it is right now. Company websites are an essential part of marketing, and can increase sales and customers. But if you don’t know where to start when it comes to building a website, we can help you find the best website design in Lancashire, who will give you exactly the type of website you want.

Why is a Website Important

What is the number one way people find products or services they want to spend their money on? While it used to be word of mouth, it is now online. Millions and millions of searches for any service or product you can imagine are made on Google everyday. The one and only way to capitalize off of that is to have a website. But as the web becomes bigger and more complex, it takes the right sort of site to catch someone’s attention online.

Looks Matter

When company websites were first around, pretty much anyone could sign up for a simple, pre-made template site and do pretty well. Now in order to keep someone on your site, it has to have a great deal of detail put into it. You’ll need:

  • An organized layout that makes finding things easy
  • A simple design that isn’t too crowded, but gives customers all the details they need in one place
  • An attractive design that will fit your company, service, message and brand
  • A site that’s html coded from scratch – one that will be possible to update in the future when you need to

That’s a long list of requirements when you don’t know the first thing about web design! You want web design professionals in Lancashire that will listen to what you want, know what your company needs, and know the latest web design techniques.

Professional Difference

Putting together a website is no small task. Not only do you need to gather, organize and categorize all the information you’ll need online, it has to be readable to your customer, the website, and the search engines. A crowded website with crowded information and code will never look good online, so this is when hiring a professional makes a true difference. Here’s just a small preview of what a professional web designers in Lancashire can give you:

  • A meeting or outline to discuss exactly the message you want your website to send in its design and structure.
  • Options. A great professional will know what works and be able to give you options and choices in layout, design and style.
  • Style. You can tell when a website has been designed professionally. It’s menus and information work together harmoniously, to give your clients the best experience possible.
  • Originality. Stand out from all the cookie cutter competition with a design that no one else will have.

When you hire a professional web designer in Lancashire, you’re getting quality service. Trust Acceler8 Media to help you find the best, and help your company be at its best.

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Minimalism is accomplished by decreasing a configuration to just the most crucial components. Articulations of minimalism vary, and can be found in other works of art, for example, music and writing. For web design, however, minimalism can be scary and hard to get right.

In any reality, even in Preston anybody can ace minimalism. Basically, minimalism speaks the truth separating things to the barest components vital for an outline to work. It’s about taking things away until nothing else can be uprooted without removing the reason for the outline. The following are various standards of minimal design relating to web development.

Less is Always More

“Less is More” is presumably the most surely understood catchphrase of minimal development. It was advanced by designer Ludwig Mies van der Rohe in portraying the minimal style.

In Web design, toning it down  is accomplished by utilizing just components that are important to a given configuration. Utilizing less to accomplish an impact that is more than the total of the outline’s parts is the objective.

Overlook Needless Things

In their book The Elements of Style, Strunk and White authored the saying “omit needless words.” It has been adjusted to minimal rationality as, “omit needless things.” i.e. exclude superfluous components in your website designs.

Think about what’s important to the substance and functionality of your site. At that point concentrate on just those things, and preclude anything that doesn’t straightforwardly add to either the substance or functionality. Keep in mind, however, that certain outline and graphical components will always influence the decipherability or ease of use of your site.

Subtract Until It Breaks

At the point when making you are finalising your new minimal website design, have a go at subtracting components until the new site fails to work in a normal manner. At the point when the site is very nearly breaking, you know you’ve accomplished the most minimal outline conceivable.

Keep in mind that “breaks” is relative in website design. Ability of the user to gain the required information is the one and only approach to gauge whether something is broken. Verify your site is still easy to use and conveys the experience you need guests to have.

Each Detail Counts

In a minimal design, each point of interest is critical. What you decide to leave in is key. A fringe around a picture, the shading palette, the white space, each part gets to be critical to the general look and feel of the site when the components are reduced to a few.

Think about the feeling you need your site to give guests, and subsequently settle on the points of interest that would give that feel. While numerous designers and developers view minimalism as one size fits all, there is still space for distinctive feelings in view of individual outline components. A minimal site can without much of a stretch be hip and present day, crisp and clean, rich and refined, or anything in the middle.

Shading Minimally

Shading can make or break a new minimal website design. Picking the right palette or accent hues is essential. Numerous developers pick a basic dark, white and/or dim palette, yet minimalism allows for any shading in the rainbow.

As with subtle elements, shading increases in influence with less components. Pay consideration on the implications of the hues you pick and how they connect with each other.

White Space Is Vital

White (or negative) space is the foundation of any minimal outline. What you ignore for a design is generally as critical as what you put in. White space is important to the relationship of certain components over others. White space “makes” an outline minimal to a substantial degree. Without it, you’d wind up with a matrix outline or some other style that is not genuinely minimal.

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Here at Acceler8 Media we like to become acquainted with our customers. Not on the grounds that we’re nosey or stalkers. We simply feel it gives us the knowledge we need to start an outline that suits our customers taste and additionally their businesses needs. As good website is about individual taste an it’s always easier to provide somethng for a customer once you know all the relevant information about them and their business. Try not to stress, that doesn’t mean we’ll be going over your business with a fine tooth comb! A chat on the phone or in person is typically enough to help us understand your requirements. We like to think of this is as the ‘discovery phase’. During this journey we can start to instill a vision of what you are looking to achieve and also manage the expectations of both parties, based on the requirements.

When we know about you and your Croston or other Lancashire based business and have assembled all the content and imagery we can proceed to initiate building the new website. The initial part of the Website Design in Croston is when we work out the structure/layout of the site, the type of functionality that is required and what the best design will be to make it as usable as could reasonably be expected by the client and their customers. In the event that the site needs to be future scalable, we will ensure that we use the correct platform to reach the clients end goal. We will likewise take a gander at the content that has been accumulated and recognize keywords for search engine optimisation from the outset.

Now the fun begins and we enter the ‘planning phase’. We take all that we’ve learnt and combine it to create the look and feel of the site. This will be shown to you at certain points and will change and advance under your guidance until you are content with design. Once everyone is happy we will end the planning phase to move into the ‘development phase’. This is the part when you website starts to become reality and you see your vision taking shape. This incorporates making the coded html pages that will be utilized within the content management system, to make layouts that will add pages to your site. When these are added to the CMS you will start to see the functionality develop to incorporate such things as moving images, contact forms, parallax designs, social media feeds and the sky is the limit from there.

Once we have built your website and every one of the pages are published with relevant content we enter the ‘testing phase’ to verify it works and is fully functional on any mobile device. Every one of our sites are approved to meet W3C guidelines to guarantee the best execution and that they perform well in relation to Google and other search engines. When we are satisfied that our work is complete we will arrange to sit down with you in Croston (or wherever else you maybe in Lancashire), and iron out any glitches or tweaks before setting your new website live. Job Done!

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What is responsive website design?

Responsive web designs are a system used to guarantee that a site shows up precisely on a mixture of distinct gadgets. As such, your site knows when it is being shown on a mobile phone or device (e.g. an iPhone, iPad or Android device) and consequently reverts automatically to touch friendly functionality.

Why We Use Responsive Web Design in Glorious Burnley, Lancashire?

There are two main reasons:

The people who use your site are visiting at different times from different devices, in different locations. For example if someone visits your site whilst they are sat at a bus stop in Burnley, chances are they will need web design which is mobile friendly. It makes sense that you can guarantee that your site looks its best and works perfectly, whilst being shown on all types of device, be it a PC, tablet or the latest smart phone. Google recently produced a report on the basic pattern of “multi-screen purchasing” and the significance of your site being viewed effectively on all screen sizes.

The main outcome was that Google will rank you higher! Google realises that near to 50% of the people who use their site are on mobile devices and mainly smart phones. It makes sense that these users would be hoping to see websites that are mobile friendly when trying to navigate the website. Thus it is to Google’s greatest advantage to downgrade ineffective an non-responsive websites and promote those which are easy to use.

Is my WordPress site responsive? How do I tell?

Straightforward, load it up on any smart phone or tablet device. Does it look simply like it does on a computer, but all squashed down and difficult to navigate? If this is the case then your site is not responsive, nor is it mobile friendly. However, if your site is showing up differently than the desktop form and is anything but difficult to explore on any type of touch screen, you have yourself a fully responsive site!

Another test is to use Chrome or Firefox and dragging the window to see if the website changes. When you resize the screen down to the width of a smart phone or tablet you ought to see your responsive site change over into the new responsive layout immediatley. Give it a go on this site and see for yourself.

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The straightforwardness with which guests can explore your site dictates whether you get the customer or a lost lead.

Positive client encounters have direct impact for Search Engine Optimization (SEO) as well. Google eventually needs to rank local websites that individuals find enlightening, as well as simple to explore, and their algorithm is equipped to a limited extent towards that.

So how does the experience of the user apply towards single and numerous page web design layouts? There is no right reply on this front. Well composed single page websites can have an instinctive transition, making the procedure of getting key data simple. In any case, we always have to look for a balance. When you have larger quantities of data for the user to explore, a multi-page configuration is liable to make a superior experience for your users.

A good guideline that we use to advise our clients in Ramsbottom and throughout Lancashire – if looking through your single page site starts to feel confusing or difficult, its in all likelihood time to change to a multi-page website design.

SEO is the key to the promotion of your website. It’s additionally frequently overcomplicated to the point of ludicrousness.

In actuality, an extensive amount of SEO is from the nuts and bolts of the initial web design. Keeping in mind there’s not space to dig into the points of interest in this article, I would like to concentrate on how your decision of configuration can influence Google’s “feeling” of your site.

It is simpler to target individual specialist words on a for each page premise with a changeable page outline, possibly prompting various rankings for particular ‘long tail’ catchphrases. For instance, you could have a page focusing “on the best material for your lawn” while another targets “how to build a new shed”. These are particular expressions, both of which are connected however will contain diverse data. Google adores this.

In the mean time, focusing on unmistakable keywords on a one page outline can rapidly get untidy. While a one page layout can rank well for numerous firmly related essential words, Google is far more averse to distribute various related catchphrases to your site’s single page.

Besides, the absence of accessible space in a one page layout could imply that the magic words you endeavor to rank for are contained inside paragraphs and that aren’t sufficiently long to be of much genuine quality (in Google’s algorithmic eyes).

In principle, a multi-page WordPress layout gives your site various shots of being positioned for different words. There are numerous components to consider, and it can rapidly get to be overpowering, so my recommendation is to concentrate on what you believe is best for the target user.

At last, Google is attempting to implement algorithms that present the most instinctive, instructive and applicable websites and their pages on their results pages. So instead of concentrating vigorously on SEO, concentrate on furnishing your guests with the most intuitive layout and design. Some people in Ramsbottom like a one page option whereas others go for multiple pages as these are right for their business.

Matt Cutts, leader of the webspam group at Google, has remarked and delivered a feature on this exact topic. To put it plainly, you ought to be constructing your site for your clients instead of Google and other search engines.

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For every customer we speak to who is happy with the provider of their website, there is always another who is keen to recount their tales of woe. It never ceases to amaze me how many times we come across shockingly bad websites, produced by the same local businesses, still churning them out, week after week. Since day one at Acceler8 Media Web Design we have always maintained the quality of the work we produce and vowed never to resort to the levels of churn which litters the internet.

Website Getting You Down

We understand that small businesses and tradesmen have budget constraints and we are more than capable of offering competitive solutions in this marketplace. However, just because your budget is limited doesn’t mean you have to have a poor website. Probably the main offenders for producing over priced and inferior quality work are directory companies. They have a large customer base which has been built up on the back of their now dying main product. In an attempt to try and revert the terminal decline of their businesses they are reliant on their salesforce to push these products onto their customers as an alternative to print. Unfortunately, all of their sites tend to b e developed in Asia, using templated designs and badly written, generic content.

In 2015 and beyond the first port of call for the majority of new or potential customers is your website. This is your shop window and the opportunity to showcase your skills and level of workmanship. If the user doesn’t like what they see, they will go straight back onto Google and look for one of your competitors. The one bonus of having a website with a directory company is that there is very little possibility of it being found via Google and portraying your business in a poor light.

OK. So you’ve bought into the fact that your website needs to look the part as well as perform on Google, but you are still not convinced that Acceler8 Media can offer you a cost effective solution compared to the local website, churn factory? To keep things simple I have sourced two websites for similar businesses in Lancashire as a direct comparison. Have a look and see which one you would choose:

Lancashire Landscaping

Tottington Landscaping

I’m hoping that you preferred Lancashire Landscaping, which has far more functionality and is aesthetically far superior? If so, you would probably be very surprised to know that it was actually £120 cheaper to build than the competitor site, with a management fee of half the price.

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