Google has just released their annual ‘consumer barometer’ showing how people throughout the World are using the internet and how usage habits have been changing over time. There are some fantastic insights within the data and it only serves to reinforce the justification for the recent mobile friendly algorithm update, dubbed ‘mobilegeddon’.
We all know that smartphone and tablet usage has been growing steadily each year. Making sure that your website is mobile and tablet compatible has never been more important than it is now, and it will only continue to become more important every year.
WHAT IS RESPONSIVE WEB DESIGN?
Responsive Web Design is a recent way of approaching web design. What it aims to do is to make your website respond to the size of the screen it is being displayed on, changing the layout of the site to suit the device.
Put simply, responsive web design makes sure that your website looks great no matter what.
WHY CHOOSE RESPONSIVE DESIGN?
Put simply, having a responsive website design ensures that you don’t miss out on the large amount of mobile users who may wish to visit your site. A website that is not mobile compatible will be losing a lot of views (or customers in the case of eCommerce sites) that you would otherwise be getting.
WHAT ABOUT M. OR MOBILE. SUBDOMAINS?
Although have a mobile version of your website in an m. subdomain (example m.facebook.com) can certainly fill the need for a mobile website, these seperate mobile websites come with their share of problems.
Essentially, these sorts of mobile websites are basically a seperate website. As a result, they’re more costly to create than simply making your existing website responsive. They also double the time to maintain than a responsive website, due to being a seperate site.
There is also the possibility of being penalized for duplicate content if it’s not set up correctly, which can drastically hurt your SEO efforts.