For every customer we speak to who is happy with the provider of their website, there is always another who is keen to recount their tales of woe. It never ceases to amaze me how many times we come across shockingly bad websites, produced by the same local businesses, still churning them out, week after week. Since day one at Acceler8 Media Web Design we have always maintained the quality of the work we produce and vowed never to resort to the levels of churn which litters the internet.
We understand that small businesses and tradesmen have budget constraints and we are more than capable of offering competitive solutions in this marketplace. However, just because your budget is limited doesn’t mean you have to have a poor website. Probably the main offenders for producing over priced and inferior quality work are directory companies. They have a large customer base which has been built up on the back of their now dying main product. In an attempt to try and revert the terminal decline of their businesses they are reliant on their salesforce to push these products onto their customers as an alternative to print. Unfortunately, all of their sites tend to b e developed in Asia, using templated designs and badly written, generic content.
In 2015 and beyond the first port of call for the majority of new or potential customers is your website. This is your shop window and the opportunity to showcase your skills and level of workmanship. If the user doesn’t like what they see, they will go straight back onto Google and look for one of your competitors. The one bonus of having a website with a directory company is that there is very little possibility of it being found via Google and portraying your business in a poor light.
OK. So you’ve bought into the fact that your website needs to look the part as well as perform on Google, but you are still not convinced that Acceler8 Media can offer you a cost effective solution compared to the local website, churn factory? To keep things simple I have sourced two websites for similar businesses in Lancashire as a direct comparison. Have a look and see which one you would choose:
I’m hoping that you preferred Lancashire Landscaping, which has far more functionality and is aesthetically far superior? If so, you would probably be very surprised to know that it was actually £120 cheaper to build than the competitor site, with a management fee of half the price.