Technology is advancing at such a rapid rate that many devices actually become obsolete before their expected lifespans have been reached. Few people are connecting to the web using old, conventional computers. Even stationary, all-in-one systems are largely used for gaming purposes. As such, if you want to use your website to connect with the largest group of consumers possible, you have to make sure that this platform is built to accommodate a vast and fast-growing range of devices. If you have every wondered, what is a responsive website, then the information that follows will help clear things up a bit.

In years past, websites were designed to be read and used largely on full-size computers and laptops. They simply weren’t coded for use on mobile phones or tablets. Smaller screen sizes made them too small to be viable and efficient. Moreover, certain features simply weren’t accessible. This is only an issue if a website was capable of showing up on one of these small-screen devices.

Think about how your customers are likely to access your site. Given the nature of your services or products, it may be best for people to connect online while on the go. In most cases, people are connecting with companies via their smartphones.

You should note that there are also a number of things that company owners commonly do to get their clients engaged online. For instance, if you intend to have an app, you will want your application to coordinate seamlessly with or perfectly complement your site. Having a mobile app is rarely sufficient for meeting all the needs of your market. Information that cannot be accessed on an app will likely be searched for on the traditional website.

Responsiveness is not something that you want to think about after already having designed your web pages. This is because it is far cheaper to hire a company that can get this aspect of the coding and design process right from the outset than it is to go back and fix areas of insufficiency once these have already been built in. You will save more money over the long run by simply budgeting for a reputable designer from the outset.

It is vital to understand that optimising your web pages will not be possible if these are not responsive. This is currently one of the top factors that search engines are looking at when indexing pages. They want to know that their users will be able to access the available links to get the information they need.

When SEO tactics aren’t working, upgrading to a responsive site design may be the needed solution. Once the accessibility and viability of an outdated site is improved, it will often rank a lot better. Responsiveness is definitely something you want to think about if your site hasn’t been seriously upgraded in some years.

Companies offering these services can actually help you with many aspects of the design and online marketing process. From SEO to content curation and more, these entities act as one stop shops for helping companies get websites and then get these sites noticed. Working with these agencies is often the best way to establish an affordable, seamless and truly effective plan for entering the digital arena.

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To many of us it may seem a little premature to be thinking about Christmas 2016 when we have only just started the New Year! However, this is actually the ideal time for assessing what sales were achieved through your eCommerce website and start planning improvements for your next key sales periods. To that end we have produced an informative infographic highlighting key statistics the owners of eCommerce sites will need to consider during 2016.

If you need any advice please feel free to give us a call at Acceler8 Media in the heart of Lancashire.

10 eCommerce Statistics to Consider in 2016 by Acceler8 Media

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Acceler8 Media are Website Design Professionals in Lancashire who can Make Your Online Presence Known:

Having an online presence has never been as important as it is right now. Company websites are an essential part of marketing, and can increase sales and customers. But if you don’t know where to start when it comes to building a website, we can help you find the best website design in Lancashire, who will give you exactly the type of website you want.

Why is a Website Important

What is the number one way people find products or services they want to spend their money on? While it used to be word of mouth, it is now online. Millions and millions of searches for any service or product you can imagine are made on Google everyday. The one and only way to capitalize off of that is to have a website. But as the web becomes bigger and more complex, it takes the right sort of site to catch someone’s attention online.

Looks Matter

When company websites were first around, pretty much anyone could sign up for a simple, pre-made template site and do pretty well. Now in order to keep someone on your site, it has to have a great deal of detail put into it. You’ll need:

  • An organized layout that makes finding things easy
  • A simple design that isn’t too crowded, but gives customers all the details they need in one place
  • An attractive design that will fit your company, service, message and brand
  • A site that’s html coded from scratch – one that will be possible to update in the future when you need to

That’s a long list of requirements when you don’t know the first thing about web design! You want web design professionals in Lancashire that will listen to what you want, know what your company needs, and know the latest web design techniques.

Professional Difference

Putting together a website is no small task. Not only do you need to gather, organize and categorize all the information you’ll need online, it has to be readable to your customer, the website, and the search engines. A crowded website with crowded information and code will never look good online, so this is when hiring a professional makes a true difference. Here’s just a small preview of what a professional web designers in Lancashire can give you:

  • A meeting or outline to discuss exactly the message you want your website to send in its design and structure.
  • Options. A great professional will know what works and be able to give you options and choices in layout, design and style.
  • Style. You can tell when a website has been designed professionally. It’s menus and information work together harmoniously, to give your clients the best experience possible.
  • Originality. Stand out from all the cookie cutter competition with a design that no one else will have.

When you hire a professional web designer in Lancashire, you’re getting quality service. Trust Acceler8 Media to help you find the best, and help your company be at its best.

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